Woman working out using a kettlebell, wearing KURU Footwear’s FLUX shoes for alleviating foot pain.
45,841 Ratings
Heel Better™

81% of us will experience foot pain. We’re here to change that.

Free shipping on all orders • Free 45 day return period • Free shipping on all orders

Free shipping on all orders • Free 45 day return period • Free shipping on all orders

Free shipping on all orders • Free 45 day return period • Free shipping on all orders

Free shipping on all orders • Free 45 day return period • Free shipping on all orders

Free shipping on all orders • Free 45 day return period • Free shipping on all orders

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support." - Self

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support." - Self

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today
Brand New
FLEX Via

FLEX Via

$120
3 Colors, 2 Widths
Brand New
Outside profile details on the KURU Footwear ROAM ATLA Women's Classic women’s slip-on in Cognac Brown

ROAM Atla

$145
5 Colors
Brand New
FLEX Via

FLEX Via

$120
3 Colors, 2 Widths
Brand New
Anti-Slip
Outside profile details on the KURU Footwear KIVI 2 Women's Slip-on Shoe in Jet Black

KIVI 2.0

$160
2 Widths
Brand New
FLEX Via WIDE
2 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM 2.0 Women's Fitness Sneaker in Pewter/Night Sky
5 Colors, 2 Widths
Outside profile details on the KURU Footwear STRIDE Move Women's Sneaker in Sand-MistBlue
4 Colors
Outside profile details on the KURU Footwear QUANTUM 2.0 Women's Fitness Sneaker in Electric Grape/Midnight Blue
5 Colors, 2 Widths
Brand New
Outside profile details on the KURU Footwear ATOM Women's Waterproof in Jet Black
2 Colors
Brand New
FLEX Via WIDE
2 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM 2.0 Women's Fitness Sneaker in Dove Gray/Pale Lime
5 Colors
Final Sale
Non-Returnable
50% OFF
Outside profile details on the KURU Footwear QUEST Women's Hiking Boot in MountainBlue-Black

QUEST

$92.50$185
4 Colors
Outside profile details on the KURU Footwear ATOM Women's Athletic Sneaker in JetBlack-White-Gum

ATOM

$160
13 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM 2.0 Women's Fitness Sneaker in Pewter/Night Sky
5 Colors, 2 Widths
Outside profile details on the KURU Footwear ATOM Women's Athletic Sneaker in JetBlack-MistyLilac

ATOM

$160
13 Colors, 2 Widths
Outside profile details on the KURU Footwear CHICANE Women's Trail Hiking Shoe in Black-Delirium

CHICANE

$165
8 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM 2.0 Women's Fitness Sneaker in Electric Grape/Midnight Blue
5 Colors, 2 Widths
Outside profile details on the KURU Footwear STRIDE Women's Slip-on Sneaker in HeatherGray-White-PeachPink

STRIDE

$135
11 Colors, 2 Widths
QUANTUM

QUANTUM

$155
9 Colors, 2 Widths
Outside profile details on the KURU Footwear ATOM Women's Athletic Sneaker in TidalWave-White-OasisBlue

ATOM

$160
13 Colors, 2 Widths
Outside profile details on the KURU Footwear ATOM Women's Athletic Sneaker in CloudGray-White-IronGray

ATOM

$160
13 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM Women's Fitness Sneaker in JetBlack-DustyAqua

QUANTUM

$155
9 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM WIDE Women's Fitness Sneaker in ElectricGrape-MidnightBlue-SmokeBlue
8 Colors, 2 Widths
Outside profile details on the KURU Footwear CHICANE Women's Trail Hiking Shoe in JetBlack-Boysenberry

CHICANE

$175
8 Colors, 2 Widths
Brand New
FLEX Via

FLEX Via

$120
3 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM 2.0 Men's Fitness Sneaker in Jet Black/Slate Gray
3 Colors, 2 Widths
Brand New
FLEX Via

FLEX Via

$120
3 Colors
Brand New
Anti-Slip
KIVI 2.0

KIVI 2.0

$160
2 Colors, 2 Widths
Final Sale
Non-Returnable
50% OFF
Outside profile details on the KURU Footwear LOFT Men's Slipper in Chestnut-Gum

LOFT

$70$140
3 Colors
Outside profile details on the KURU Footwear QUANTUM 2.0 Men's Fitness Sneaker in Storm Gray
3 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM 2.0 Men's Fitness Sneaker in IndigoBlue-SlateGray
3 Colors, 2 Widths
Outside profile details on the KURU Footwear LOFT Men's Slipper in Chestnut/Gum

LOFT

$140
3 Colors
Brand New
FLEX Via

FLEX Via

$120
3 Colors
Outside profile details on the KURU Footwear QUANTUM 2.0 WIDE Men's Fitness Sneaker in Jet Black/Slate Gray
3 Colors, 2 Widths
Outside profile details on the KURU Footwear CHICANE WIDE Men's Trail Hiking Shoe in LeadGray-SlateGray
6 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM 2.0 WIDE Men's Fitness Sneaker in IndigoBlue-SlateGray
3 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM 2.0 Men's Fitness Sneaker in IndigoBlue-SlateGray
3 Colors, 2 Widths
Outside profile details on the KURU Footwear ATOM Men's Athletic Sneaker in JetBlack-Citron

ATOM

$160
9 Colors, 2 Widths
Outside profile details on the KURU Footwear ROAM Men's Classic Court Sneaker in CloveBrown

ROAM

$135
6 Colors
Outside profile details on the KURU Footwear CHICANE Men's Trail Hiking Shoe in SmokestackBlack

CHICANE

$175
6 Colors, 2 Widths
Outside profile details on the KURU Footwear CHICANE Men's Trail Hiking Shoe in WoodstockBrown-Black

CHICANE

$175
6 Colors, 2 Widths
Outside profile details on the KURU Footwear ATOM Men's Athletic Sneaker in Indigo-White-Basalt

ATOM

$160
9 Colors, 2 Widths
Anti-Slip
Outside profile details on the KURU Footwear KINETIC 2 Men's Anti-Slip Sneaker in BrightWhite-Graphite
2 Colors, 2 Widths
Outside profile details on the KURU Footwear QUANTUM Men's Fitness Sneaker in JetBlack-FogGray-ClassicBlue

QUANTUM

$155
4 Colors, 2 Widths
Outside profile details on the KURU Footwear ROAM Men's Classic Court Sneaker in BrightWhite-JetBlack

ROAM

$135
6 Colors
Outside profile details on the KURU Footwear ATOM Men's Athletic Sneaker in JavaBrown-SpiceBrown

ATOM

$160
9 Colors
Outside profile details on the KURU Footwear ROAM Men's Classic Court Sneaker in JetBlack-BrightWhite

ROAM

$135
6 Colors
Final Sale
Non-Returnable
50% OFF
Outside profile details on the KURU Footwear ATOM Men's Athletic Sneaker in MountainSage-White-SmokeGray

ATOM

$80$160
9 Colors, 2 Widths
KURU Footwear

Why Heels Hurt

Every step you take starts with your heels—and it can get painful, fast. Repeated stress on the band of tissue underneath our feet—our plantar fascia—can lead to tightness, inflammation, and micro-tears. This overuse results in the characteristic symptom of plantar fasciitis: heel pain.

Our Secret

Our secret sauce? Our patented solution to heel pain relief, KURUSOLE.

Unlike anything else, KURUSOLE’s responsive technology dynamically flexes with each step to hug and protect your heels.

The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy in the most comfortable shoes.

5 stars for pain relief! This is my go-to shoe.

Lindsay C.

Explore KURU Collections

Theirs
OUR SHOES
New Logo from KURU Footwear
Heel

No specialized heel technology

Patented KURUSOLE heel/hugging tech

Footbed

Flat

Curved

Insole

Thin, low-quality

Dual-density, ergonomic

Arch

Little to no arch support

Superior, arch-molding support

Sole

Minimal cushion

EVA shock-absorbing cushion

Every KURU Shoe is Made With Purpose to Help You Live Out Yours

We’re passionate about pain relief because we’re passionate about life—and helping you live it to the fullest.

So, we studied the foot’s natural biomechanics and designed footwear to match. No flat insoles. No flimsy inserts. Just the most comfortable shoes for plantar fasciitis with perfect cushion and support in all the right places.

Explore by

Shop Bundles

Save $40
KURU Footwear Best Seller Bundle

Best Seller Bundle

Starts at
$245

2 pairs of select bestsellers and 1 pair of socks.

Save $40
Winter bundle boots

Winter Essentials Bundle

Starts at
$290

1 pair of boots, 1 pair of slippers, 1 pair of socks, and 1 bottle of KURU SHIELD spray.

Save $40
KURU Footwear travel bundle

Travel Bundle

Starts at
$245

1 pair of sneakers, 1 pair of slip-ons, and 1 pair of socks.

Show More
Shop Shoes for
Women
Shop Shoes for
Men

Walking, Workouts, Everyday

Jet Black-Misty Blue-2.0
4 Colors, 2 Widths
(453)reviews
Brand New
FLEX Via

FLEX Via

$120

Everyday, Walking, Travel

Jet Black-Bright White
3 Colors, 2 Widths
(57)reviews

ATOM WIDE

$160

Workouts, Walking, Everyday

Jet Black-Misty Lilac
13 Colors, 2 Widths
(3,743)reviews

ROAM

$135

Work, Brunch, Errands

New-Bright White-Jet Black
6 Colors
(361)reviews

Walking, Workouts, Everyday

Electric Grape-Midnight Blue-Smoke Blue
8 Colors, 2 Widths
(7,038)reviews
Brand New
FLEX Via

FLEX Via

$120

Everyday, Walking, Travel

Cool Gray-Bright White
3 Colors
(57)reviews
Woman working out doing high kicks, wearing KURU Footwear's FLUX shoes for alleviating foot pain
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Womens
Man showing the detail on the bottom KURU Footwear's FLUX shoes for alleviating foot pain
Shop All
Mens
Loved by Customers
Since 2008
45,841 Ratings
Truly they are life changing!

I have chronic, severe plantar fasciitis. These are by far the comfiest shoes I’ve ever bought!!

Leanne
So Comfortable.

These are possibly the most comfortable walking shoes I have ever had. Walked 3.5 miles yesterday - they felt wonderful & so did my feet.

Nana B.
Best Workout Shoes!

These are my 5th pair of KURU’s but my first pair of their exercise/running shoes. They will not be my last pair. My feet, knees & ankles feel great while working out.

Paul T.
These Shoes are a Godsend!

Trust the positive reviews. I have never worn a more comfortable shoe, especially in retail working overtime hours. Truly magical.

Kaitlyn
Comfort all day

Most comfortable shoes ever! Cute, too!

Marsha P.
Truly they are life changing!

I have chronic, severe plantar fasciitis. These are by far the comfiest shoes I’ve ever bought!!

Leanne
So Comfortable.

These are possibly the most comfortable walking shoes I have ever had. Walked 3.5 miles yesterday - they felt wonderful & so did my feet.

Nana B.
Best Workout Shoes!

These are my 5th pair of KURU’s but my first pair of their exercise/running shoes. They will not be my last pair. My feet, knees & ankles feel great while working out.

Paul T.
These Shoes are a Godsend!

Trust the positive reviews. I have never worn a more comfortable shoe, especially in retail working overtime hours. Truly magical.

Kaitlyn
Comfort all day

Most comfortable shoes ever! Cute, too!

Marsha P.
Man walking on rocky trail, wearing KURU Footwear's ATOM Trail shoes
A person's feet on a rocky trail and wearing ATOM Trail.

Discover The Perfect Shoe For You.