two people hike across a grassy field.

Why Kuru?

We believe in the power of dreams to change lives.

Based in beautiful Salt Lake City, Utah - we are independently owned and web-driven.

Our founder wanted to start a shoe company in 5th grade. What started as a child’s dream became reality when he launched KURU during the Great Recession of 2008. But we got lucky. His dream was so powerful it led to the invention of KURUSOLE. Since then, thousands have experienced the superior support, style and pain-free comfort of KURU.

Our relentless focus on innovation reflects our commitment to endless comfort. Which is why we design and develop footwear that outperforms at the highest levels. With nature on our side, some science and a bit of magic; we are obsessed with raising the bar. Something good enough to chase your dreams is more than a shoe—it's a KURU.


Technology that Transforms Lives

Smarter Shoes for Foot Pain

Absolutely nothing works with nature like our patented KURUSOLE. Other shoes flatten the fat pad in your heels, while KURU dynamically flexes with every step. This guarantees you a healthier stride and comfier ride by containing your fat pad exactly where nature wants it.

We reset what you believe is possible. How? Every shoe we sell includes our legendary KURUSOLE technology. Whether for exercise, work, or simply wanting to get healthier feet, KURU sets the standard.

Something powerful enough to change your life is more than a shoe—it's a KURU

Get a healthier stride and a comfier ride with technology that that transforms lives Get a healthier stride and a comfier ride with technology that that transforms lives
  • KURU ULTIMATE INSOLES use space-age foams that are biomechanically shaped. They use your natural body heat to mold to your feet for a truly custom fit.
  • The secret to the feel good effect of KURU is our KURUSOLE technology platform. It does all the work to hug your heels so you can do more and go longer.
  • Our proprietary KURUCLOUD foam uses advanced polymers, improved heel strike angles and a subtle rocker sole for a silky smooth stride.


Imagine if you had the ability to guide how we give back. With KURU CARES, you get to choose a charity from one of these four pillars of sustainability.


Investing in our children for a brighter future.

Environmental Impact

Reduce humanity's impact to keep the earth beautiful for all.

Economic Development

Helping lift people out of abject poverty.

Health and well-being

Disease research to help people live happy, longer.

We hand-selected causes that focus on these Four Pillars of Sustainability and Social Responsibility.

By meeting these pillars, you can trust the chosen charities to make a lasting difference in our local and global communities.

KURU Footwear’s QUANTUM Collection men's women’s Fitness Sneaker on display in a studio.

Let's make a difference. Together.

Sustainability is about improving the world around us; creating opportunities; and, leaving a legacy for our children. All of us have the power to effect social and environmental change. Through KURU CARES, you can take a small step to help improve our world.

Help us make a difference. Simply register your purchase and select your charity of choice. Now that’s empowering!

Heel Better™ Rewards

We are passionate about keeping your body healthy. And we know from customers like you there's a pretty good chance you'll fall in love with KURU. While that may be rewarding for us, we also want to reward your loyalty. That's why you can earn KURU CASH one of four ways:

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Sign up and be a KURU Insider
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Write a product review
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Make a purchase
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Refer a friend
Even better, we made Heel Better™ Rewards super easy to join. Simply create an account and you're automatically enrolled.
KURU Footwear’s ATOM Collection women’s and men's Athletic Sneaker on display in a studio. KURU Footwear’s ATOM Collection women’s and men's Athletic Sneaker on display in a studio.





Are KURU shoes good? Here's what our customers say

Exercising, working or simply seeking the energy to do more, you can trust KURU to keep you going and feeling good.

Recommend KURU
to friends and family
Will buy KURU again
Agree that KURU is
ergonomically correct for their feet
Agree KURU
are more supportive
than other shoes