
Why Kuru?
We believe in the power of dreams to change lives.
Based in beautiful Salt Lake City, Utah - we are independently owned and web-driven.
Our founder wanted to start a shoe company in 5th grade. What started as a child’s dream became reality when he launched KURU during the Great Recession of 2008. But we got lucky. His dream was so powerful it led to the invention of KURUSOLE. Since then, thousands have experienced the superior support, style and pain-free comfort of KURU.
Our relentless focus on innovation reflects our commitment to endless comfort. Which is why we design and develop footwear that outperforms at the highest levels. With nature on our side, some science and a bit of magic; we are obsessed with raising the bar. Something good enough to chase your dreams is more than a shoe—it's a KURU.
GO. OPEN LIFE
Technology that Transforms Lives
Smarter Shoes for Foot Pain
Absolutely nothing works with nature like our patented KURUSOLE. Other shoes flatten the fat pad in your heels, while KURU dynamically flexes with every step. This guarantees you a healthier stride and comfier ride by containing your fat pad exactly where nature wants it.
We reset what you believe is possible. How? Every shoe we sell includes our legendary KURUSOLE technology. Whether for exercise, work, or simply wanting to get healthier feet, KURU sets the standard.
Something powerful enough to change your life is more than a shoe—it's a KURU


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KURU ULTIMATE INSOLES use space-age foams that are biomechanically shaped. They use your natural body heat to mold to your feet for a truly custom fit.
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The secret to the feel good effect of KURU is our KURUSOLE technology platform. It does all the work to hug your heels so you can do more and go longer.
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Our proprietary KURUCLOUD foam uses advanced polymers, improved heel strike angles and a subtle rocker sole for a silky smooth stride.

Let's make a difference. Together.
Sustainability is about improving the world around us; creating opportunities; and, leaving a legacy for our children. All of us have the power to effect social and environmental change. Through KURU CARES, you can take a small step to help improve our world.
Help us make a difference. Simply register your purchase and select your charity of choice. Now that’s empowering!