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Mobile Option 1

Black Friday Is On

The sale of the year is happening now!

Save up to 30% sitewide on shoes for happy feet.

Shop Women Shop Men

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today
10% OFF
10% OFF
FLEX Via

FLEX Via

$117$130
$117$130
5 Colors
Brand New
10% OFF
10% OFF
DRAFT 2

DRAFT 2

$99$110
$99$110
2 Colors
New Color
10% OFF
10% OFF
FLEX Via

FLEX Via

$117$130
$117$130
5 Colors
Brand New
10% OFF
10% OFF
DRAFT 2

DRAFT 2

$99$110
$99$110
2 Colors
New Color
10% OFF
10% OFF
FLEX Astra

FLEX Astra

$153$170
$153$170
2 Colors
Waterproof
Brand New
10% OFF
10% OFF
ATOM Lumi

ATOM Lumi

$171$190
$171$190
2 Colors
Brand New
10% OFF
10% OFF
FLEX Via

FLEX Via

$117$130
$117$130
5 Colors, 2 Widths
New Color
10% OFF
10% OFF
FLEX Via

FLEX Via

$117$130
$117$130
5 Colors
10% OFF
10% OFF
Outside profile details on the KURU Footwear ATOM Women's Athletic Sneaker in JetBlack-White-Gum

ATOM

$144$160
$144$160
12 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM

QUANTUM

$108.50$155
$108.50$155
9 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
Outside profile details on the KURU Footwear QUANTUM Women's Fitness Sneaker in UrbanConcrete-White-TopazBlue

QUANTUM

$108.50$155
$108.50$155
9 Colors, 2 Widths
10% OFF
10% OFF
Outside profile details on the KURU Footwear ATOM Women's Athletic Sneaker in TidalWave-White-OasisBlue

ATOM

$144$160
$144$160
12 Colors, 2 Widths
10% OFF
10% OFF
Outside profile details on the KURU Footwear ATOM Women's Athletic Sneaker in JetBlack-MistyLilac

ATOM WIDE

$144$160
$144$160
13 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
Outside profile details on the KURU Footwear QUANTUM Women's Fitness Sneaker in JetBlack-DustyAqua

QUANTUM

$108.50$155
$108.50$155
9 Colors, 2 Widths
10% OFF
10% OFF
Outside profile details on the KURU Footwear STRIDE Women's Slip-on Sneaker in JetBlack-White-BerryPink

STRIDE

$121.50$135
$121.50$135
10 Colors
Non-Returnable
Final Sale
30% OFF
30% OFF
Outside profile details on the KURU Footwear QUANTUM WIDE Women's Fitness Sneaker in ElectricGrape-MidnightBlue-SmokeBlue

QUANTUM WIDE

$108.50$155
$108.50$155
7 Colors, 2 Widths
KURU Footwear

Why Heels Hurt

Every step you take starts with your heels—and it can get painful, fast. Repeated stress on the band of tissue underneath our feet—our plantar fascia—can lead to tightness, inflammation, and micro-tears. This overuse results in the characteristic symptom of plantar fasciitis: heel pain.

Our Secret

Our secret sauce? Our patented solution to heel pain relief, KURUSOLE.

Unlike anything else, KURUSOLE’s responsive technology dynamically flexes with each step to hug and protect your heels.

The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy in the most comfortable shoes.

5 stars for pain relief! This is my go-to shoe.

Lindsay C.

10% OFF
10% OFF
FLEX Via

FLEX Via

$117$130
$117$130
4 Colors
10% OFF
10% OFF
FLEX Via

FLEX Via

$117$130
$117$130
4 Colors
New Color
10% OFF
10% OFF
FLEX Via

FLEX Via

$117$130
$117$130
4 Colors
Brand New
10% OFF
10% OFF
DRAFT 2

DRAFT 2

$99$110
$99$110
2 Colors
10% OFF
10% OFF
DRAFT 2

DRAFT 2

$99$110
$99$110
2 Colors
10% OFF
10% OFF
MOMENT

MOMENT

$90$100
$90$100
2 Colors
Anti-Slip
Brand New
10% OFF
10% OFF
SHIFT

SHIFT

$135$150
$135$150
2 Colors
10% OFF
10% OFF
FLEX Via WIDE

FLEX Via WIDE

$117$130
$117$130
2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
Outside profile details on the KURU Footwear QUANTUM Men's Fitness Sneaker in Tungsten-CardinalBlack

QUANTUM

$108.50$155
$108.50$155
5 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
Outside profile details on the KURU Footwear QUANTUM Men's Fitness Sneaker in JetBlack-Charcoal

QUANTUM

$108.50$155
$108.50$155
5 Colors, 2 Widths
10% OFF
10% OFF
Outside profile details on the KURU Footwear ATOM Men's Athletic Sneaker in JetBlack-White-FireRed

ATOM

$144$160
$144$160
9 Colors, 2 Widths
10% OFF
10% OFF
Outside profile details on the KURU Footwear ATOM Men's Athletic Sneaker in Indigo-White-Basalt

ATOM

$144$160
$144$160
9 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
Outside profile details on the KURU Footwear KINETIC WIDE Men's Anti-Slip Sneaker in SmokestackBlack

KINETIC WIDE

$122.50$175
$122.50$175
10% OFF
10% OFF
Outside profile details on the KURU Footwear ATOM Men's Athletic Sneaker in JetBlack-Citron

ATOM

$144$160
$144$160
9 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
Outside profile details on the KURU Footwear QUANTUM WIDE Men's Fitness Sneaker in MidnightBlue-White-JetBlack

QUANTUM WIDE

$108.50$155
$108.50$155
5 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
Outside profile details on the KURU Footwear QUANTUM WIDE Men's Fitness Sneaker in Tungsten-CardinalBlack

QUANTUM WIDE

$108.50$155
$108.50$155
5 Colors, 2 Widths

Explore KURU Collections

Theirs
OUR SHOES
New Logo from KURU Footwear
Heel

No specialized heel technology

Patented KURUSOLE heel/hugging tech

Footbed

Flat

Curved

Insole

Thin, low-quality

Dual-density, ergonomic

Arch

Little to no arch support

Superior, arch-molding support

Sole

Minimal cushion

EVA shock-absorbing cushion

Every KURU Shoe is Made With Purpose to Help You Live Out Yours

We’re passionate about pain relief because we’re passionate about life—and helping you live it to the fullest.

So, we studied the foot’s natural biomechanics and designed footwear to match. No flat insoles. No flimsy inserts. Just the most comfortable shoes for plantar fasciitis with perfect cushion and support in all the right places.

Explore by

Shop Bundles

Save $15
best sellers holiday bundle

Best Seller Bundle

Starts at
$245

2 pairs of select bestsellers and 1 pair of socks.

Save $25
travel holiday bundle

Travel Bundle

Starts at
$245

1 pair of sneakers, 1 pair of slip-ons, and 1 pair of socks.

Save $20
socks and shoes holiday bundle

Shoes + Socks Bundle

Starts at
$155

1 pair of shoes and 3 pairs of socks.

Show More
Shop Shoes for
Women
Shop Shoes for
Men
10% OFF
10% OFF
Outside profile details on the KURU Footwear ATOM Women's Athletic Sneaker in JetBlack-MistyLilac
10% OFF
10% OFF

Women's

ATOM

$144$160
$144$160

Workouts, Walking, Everyday

12 Colors, 2 Widths
(4,741)reviews
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM 2.0 Men's Fitness Sneaker in color IndigoBlue-SlateGray
30% OFF
30% OFF

Men's

QUANTUM

$108.50$155
$108.50$155

Walking, Workouts, Everyday

5 Colors, 2 Widths
(3,041)reviews
10% OFF
10% OFF
Outside profile details on the KURU Footwear QUANTUM 2.0 Men's Fitness Sneaker in Jet Black/Slate Gray
10% OFF
10% OFF

Men's

QUANTUM 2

$148.50$165
$148.50$165

Walking, Workouts, Everyday

3 Colors, 2 Widths
(564)reviews
Brand New
10% OFF
10% OFF
ATOM Fusion
10% OFF
10% OFF

Men's

ATOM Fusion

$139.50$155
$139.50$155

Gym, Walking, Everyday

3 Colors
(3)reviews
Brand New
10% OFF
10% OFF
FLEX Via
10% OFF
10% OFF

Women's

FLEX Via

$117$130
$117$130

Everyday, Walking, Travel

5 Colors, 2 Widths