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Holiday Update Homepage and Category Banner Creative 2 Banner MOBILE 1080x1800 afe678dc 0274 415a 9870 d4dd6e393de1

Happy Feet Are the Best Gift

Give them heel-hugging support they’ll love year-round.

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today
Brand New
DRAFT 2

DRAFT 2

$110
$110
2 Colors
New Color
FLEX Via

FLEX Via

$130
$130
5 Colors
New Color
LOFT

LOFT

$140
$140
4 Colors
Brand New
FLEX Via

FLEX Via

$130
$130
5 Colors, 2 Widths
Brand New
FLEX Astra

FLEX Astra

$170
$170
2 Colors
Brand New
FLEX Via WIDE

FLEX Via WIDE

$130
$130
2 Colors, 2 Widths
Brand New
FLEX Via

FLEX Via

$130
$130
5 Colors, 2 Widths
Waterproof
ATOM Waterproof

ATOM Waterproof

$180
$180
2 Colors

ATOM

$160
$160
8 Colors, 2 Widths

QUANTUM

$155
$155
6 Colors, 2 Widths

ATOM

$160
$160
8 Colors, 2 Widths

ATOM WIDE

$160
$160
10 Colors, 2 Widths

QUANTUM

$155
$155
6 Colors, 2 Widths

QUANTUM WIDE

$155
$155
6 Colors

QUANTUM WIDE

$155
$155
6 Colors, 2 Widths

QUANTUM WIDE

$155
$155
6 Colors, 2 Widths
KURU Footwear

Why Heels Hurt

Every step you take starts with your heels—and it can get painful, fast. Repeated stress on the band of tissue underneath our feet—our plantar fascia—can lead to tightness, inflammation, and micro-tears. This overuse results in the characteristic symptom of plantar fasciitis: heel pain.

Our Secret

Our secret sauce? Our patented solution to heel pain relief, KURUSOLE.

Unlike anything else, KURUSOLE’s responsive technology dynamically flexes with each step to hug and protect your heels.

The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy in the most comfortable shoes.

5 stars for pain relief! This is my go-to shoe.

Lindsay C.

New Color
FLEX Via

FLEX Via

$130
$130
4 Colors
New Color
LOFT

LOFT

$140
$140
3 Colors

DRAFT 2

$110
$110
2 Colors
Waterproof
Brand New
ATOM Waterproof

ATOM Waterproof

$180
$180
2 Colors
Anti-Slip
Brand New
SHIFT

SHIFT

$150
$150
2 Colors
Waterproof
Brand New
ATOM Waterproof

ATOM Waterproof

$180
$180
2 Colors

FLEX Via

$130
$130
4 Colors, 2 Widths

FLEX Via

$130
$130
4 Colors

ATOM

$160
$160
4 Colors, 2 Widths

ATOM

$160
$160
4 Colors, 2 Widths

ATOM

$160
$160
4 Colors, 2 Widths

QUANTUM WIDE

$155
$155
2 Colors

ATOM Slip-On

$145
$145
3 Colors

QUANTUM 2

$165
$165
3 Colors, 2 Widths

ATOM WIDE

$160
$160
4 Colors, 2 Widths

QUANTUM 2 WIDE

$165
$165
3 Colors, 2 Widths

Explore KURU Collections

Theirs
OUR SHOES
New Logo from KURU Footwear
Heel

No specialized heel technology

Patented KURUSOLE heel/hugging tech

Footbed

Flat

Curved

Insole

Thin, low-quality

Dual-density, ergonomic

Arch

Little to no arch support

Superior, arch-molding support

Sole

Minimal cushion

EVA shock-absorbing cushion

Every KURU Shoe is Made With Purpose to Help You Live Out Yours

We’re passionate about pain relief because we’re passionate about life—and helping you live it to the fullest.

So, we studied the foot’s natural biomechanics and designed footwear to match. No flat insoles. No flimsy inserts. Just the most comfortable shoes for plantar fasciitis with perfect cushion and support in all the right places.

Explore by

Shop Bundles

Save $40
best sellers holiday bundle

Best Seller Bundle

Starts at
$245

2 pairs of select bestsellers and 1 pair of socks.

Save $40
travel holiday bundle

Travel Bundle

Starts at
$245

1 pair of sneakers, 1 pair of slip-ons, and 1 pair of socks.

Save $25
socks and shoes holiday bundle

Shoes + Socks Bundle

Starts at
$155

1 pair of shoes and 3 pairs of socks.

Show More
Shop Shoes for
Women
Shop Shoes for
Men

Women's

ATOM

$160
$160

Workouts, Walking, Everyday

8 Colors, 2 Widths
(4,759)reviews

Men's

LOFT

$140
$140

Remote Work, Chores, Errands

3 Colors
(299)reviews
Anti-Slip
Brand New
SHIFT

Women's

SHIFT

$150
$150

Healthcare, Servers, Baristas

3 Colors
(37)reviews
Brand New
ATOM Fusion

Men's

ATOM Fusion

$155
$155

Gym, Walking, Everyday

3 Colors
(4)reviews

Men's

QUANTUM 2

$165
$165

Walking, Workouts, Everyday

3 Colors, 2 Widths
(569)reviews
Brand New
TRIPLE MAX Ion

Men's

TRIPLE MAX Ion

$185
$185

Running, Workouts, Fitness

3 Colors
(8)reviews
Woman working out doing high kicks, wearing KURU Footwear's FLUX shoes for alleviating foot pain
Shop All
Womens
Man showing the detail on the bottom KURU Footwear's FLUX shoes for alleviating foot pain
Shop All
Mens
Loved by Customers
Since 2008
53,333 Ratings
Truly they are life changing!

I have chronic, severe plantar fasciitis. These are by far the comfiest shoes I’ve ever bought!!

Leanne
Relieved!

Since I have been wearing KURU shoes, my heel pain has been resolved. I had plantar fasciitis in both feet and since discovering KURU shoes, I no longer experience this pain. These have been the best shoes, I don't wear any other brand. Thank you KURU!

Kim M.
So Comfortable.

These are possibly the most comfortable walking shoes I have ever had. Walked 3.5 miles yesterday - they felt wonderful & so did my feet.

Nana B.
KURU Shoes

These are the best shoes I have ever had in terms of providing wonderful support for my problem feet!!! I have a high arch and I am plagued with Plantar Fasciitis in my left foot; wearing these shoes really helps my feet!!!

Marsha H.
Best Workout Shoes!

These are my 5th pair of KURU’s but my first pair of their exercise/running shoes. They will not be my last pair. My feet, knees & ankles feel great while working out.

Paul T.
These Shoes are a Godsend!

Trust the positive reviews. I have never worn a more comfortable shoe, especially in retail working overtime hours. Truly magical.

Kaitlyn
Comfort all day

Most comfortable shoes ever! Cute, too!

Marsha P.
Truly they are life changing!

I have chronic, severe plantar fasciitis. These are by far the comfiest shoes I’ve ever bought!!

Leanne
Relieved!

Since I have been wearing KURU shoes, my heel pain has been resolved. I had plantar fasciitis in both feet and since discovering KURU shoes, I no longer experience this pain. These have been the best shoes, I don't wear any other brand. Thank you KURU!

Kim M.