Black Friday Is On
“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support."
"Great support through the arch and cushioning to help absorb shock."
"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."
“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support."
"Great support through the arch and cushioning to help absorb shock."
"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."
Shop Women
10% OFF
10% OFF
FLEX Via
$117$130
$117$130
5 Colors
Brand New
10% OFF
10% OFF
DRAFT 2
$99$110
$99$110
2 Colors
New Color
10% OFF
10% OFF
FLEX Via
$117$130
$117$130
5 Colors
Brand New
10% OFF
10% OFF
DRAFT 2
$99$110
$99$110
2 Colors
New Color
10% OFF
10% OFF
FLEX Astra
$153$170
$153$170
2 Colors
Waterproof
Brand New
10% OFF
10% OFF
ATOM Lumi
$171$190
$171$190
2 Colors
Brand New
10% OFF
10% OFF
FLEX Via
$117$130
$117$130
5 Colors, 2 Widths
New Color
10% OFF
10% OFF
FLEX Via
$117$130
$117$130
5 Colors
10% OFF
10% OFF
ATOM
$144$160
$144$160
12 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM
$108.50$155
$108.50$155
9 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM
$108.50$155
$108.50$155
9 Colors, 2 Widths
10% OFF
10% OFF
ATOM
$144$160
$144$160
12 Colors, 2 Widths
10% OFF
10% OFF
ATOM WIDE
$144$160
$144$160
13 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM
$108.50$155
$108.50$155
9 Colors, 2 Widths
10% OFF
10% OFF
STRIDE
$121.50$135
$121.50$135
10 Colors
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM WIDE
$108.50$155
$108.50$155
7 Colors, 2 Widths
Why Heels Hurt
Every step you take starts with your heels—and it can get painful, fast. Repeated stress on the band of tissue underneath our feet—our plantar fascia—can lead to tightness, inflammation, and micro-tears. This overuse results in the characteristic symptom of plantar fasciitis: heel pain.
Our Secret
Our secret sauce? Our patented solution to heel pain relief, KURUSOLE.
Unlike anything else, KURUSOLE’s responsive technology dynamically flexes with each step to hug and protect your heels.
The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy in the most comfortable shoes.
5 stars for pain relief! This is my go-to shoe.
Lindsay C.
Shop Men
10% OFF
10% OFF
FLEX Via
$117$130
$117$130
4 Colors
10% OFF
10% OFF
FLEX Via
$117$130
$117$130
4 Colors
New Color
10% OFF
10% OFF
FLEX Via
$117$130
$117$130
4 Colors
Brand New
10% OFF
10% OFF
DRAFT 2
$99$110
$99$110
2 Colors
10% OFF
10% OFF
DRAFT 2
$99$110
$99$110
2 Colors
10% OFF
10% OFF
MOMENT
$90$100
$90$100
2 Colors
Anti-Slip
Brand New
10% OFF
10% OFF
SHIFT
$135$150
$135$150
2 Colors
10% OFF
10% OFF
FLEX Via WIDE
$117$130
$117$130
2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM
$108.50$155
$108.50$155
5 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM
$108.50$155
$108.50$155
5 Colors, 2 Widths
10% OFF
10% OFF
ATOM
$144$160
$144$160
9 Colors, 2 Widths
10% OFF
10% OFF
ATOM
$144$160
$144$160
9 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
KINETIC WIDE
$122.50$175
$122.50$175
10% OFF
10% OFF
ATOM
$144$160
$144$160
9 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM WIDE
$108.50$155
$108.50$155
5 Colors, 2 Widths
Non-Returnable
Final Sale
30% OFF
30% OFF
QUANTUM WIDE
$108.50$155
$108.50$155
5 Colors, 2 Widths
Theirs
OUR SHOES
Heel
No specialized heel technology
Patented KURUSOLE heel/hugging tech
Footbed
Flat
Curved
Insole
Thin, low-quality
Dual-density, ergonomic
Arch
Little to no arch support
Superior, arch-molding support
Sole
Minimal cushion
EVA shock-absorbing cushion
Every KURU Shoe is Made With Purpose to Help You Live Out Yours
We’re passionate about pain relief because we’re passionate about life—and helping you live it to the fullest.
So, we studied the foot’s natural biomechanics and designed footwear to match. No flat insoles. No flimsy inserts. Just the most comfortable shoes for plantar fasciitis with perfect cushion and support in all the right places.
Explore by
Pain
Shop Bundles
Save $15
Best Seller Bundle
Starts at
$245
Save $25
Travel Bundle
Starts at
$245
Save $20
Shoes + Socks Bundle
Starts at
$155
Shop Shoes for
Women
Shop Shoes for
Men
10% OFF
10% OFF
10% OFF
10% OFF
Non-Returnable
Final Sale
30% OFF
30% OFF
30% OFF
30% OFF
10% OFF
10% OFF
10% OFF
10% OFF
Brand New
10% OFF
10% OFF
10% OFF
10% OFF
Brand New
10% OFF
10% OFF
10% OFF
10% OFF