Woman walking up steps, wearing KURU Footwear’s QUANTUM 2.0 shoes with enhanced heel support for foot pain relief.
Meet QUANTUM 2.0

Our fan-favorite got more cushion, a wider base, and enhanced heel support for ultimate pain relief.

Woman working out using a kettlebell, wearing KURU Footwear’s FLUX shoes for alleviating foot pain.
39,575 Ratings
Heel Better™

77% of us experience foot pain. We’re here to change that.

A diagram showing the different parts of KURU shoes versus other brands shoes
39,575 Ratings
Different by Design

Patented heel tech, proven pain relief.

A man is bending down to plant a flower wearing QUANTUM 2.0 Sneakers
39,575 Ratings
Foot Pain?

Sneakers to help you heel.

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support." - Self

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support." - Self

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today

Shop Women

New Arrivals

Best Sellers

FLUX

$150
5 Colors
(381)
5 Colors, 2 Widths
(79)
3 Colors
(65)
3 Colors
(150)
3 Colors
(207)
2 Colors
(62)
5 Colors
(340)
Limited edition
Outside profile details on the KURU Footwear FLUX Women's Sneaker in LimeSorbet-MistBlue

FLUX

$150
5 Colors
(381)
5 Colors, 2 Widths
(79)
3 Colors
(150)
5 Colors
(79)
3 Colors
(162)

ATOM

$160
11 Colors, 2 Widths
(2,988)
5 Colors, 2 Widths
(79)

ATOM

$160
11 Colors, 2 Widths
(2,988)
6 Colors, 2 Widths
(2,629)
5 Colors, 2 Widths
(79)
7 Colors, 2 Widths
(1,515)

ROAM

$135
6 Colors
(757)

QUANTUM

$155$160
9 Colors, 2 Widths
(6,577)
Anti-Slip
Outside profile details on the KURU Footwear KINETIC Women's Anti-Slip Sneaker in RiveterBlack
2 Widths
(1,066)

ATOM

$160
11 Colors, 2 Widths
(2,988)

ATOM

$160
11 Colors, 2 Widths
(2,988)

QUANTUM

$155$160
9 Colors, 2 Widths
(6,577)

Shop Men

New Arrivals

Best Sellers

FLUX

$150
6 Colors
(201)
3 Colors, 2 Widths
(45)
3 Colors
(136)
Anti-Slip
Outside profile details on the KURU Footwear KINETIC 2 Men's Anti-Slip Sneaker in Smokestack-Black
2 Colors, 2 Widths
(809)

FLUX

$150
6 Colors
(201)
2 Colors
(100)
3 Colors
(136)
3 Colors, 2 Widths
(45)
2 Colors
(100)
3 Colors
(136)
3 Colors, 2 Widths
(45)

LOFT

$140
3 Colors
(70)
3 Colors, 2 Widths
(45)

ATOM

$160
6 Colors, 2 Widths
(930)
New Color
Outside profile details on the KURU Footwear ROAM Men's Classic Court Sneaker in CloveBrown

ROAM

$135
4 Colors
(281)
6 Colors, 2 Widths
(2,002)

ROAM

$135
4 Colors
(281)
6 Colors, 2 Widths
(2,002)

ATOM

$160
6 Colors, 2 Widths
(930)
Anti-Slip
Outside profile details on the KURU Footwear KINETIC 2 Men's Anti-Slip Sneaker in BrightWhite-Graphite
2 Colors, 2 Widths
(809)
Limited edition
Outside profile details on the KURU Footwear ATOM Men's Athletic Sneaker in JavaBrown-SpiceBrown

ATOM

$160
6 Colors
(930)
6 Colors
(2,002)

ROAM

$135
4 Colors
(281)

ATOM

$160
6 Colors, 2 Widths
(930)
KURU Footwear

Why Heels Hurt

Every step you take starts with your heels—and it can get painful, fast. Repeated stress on the band of tissue underneath our feet—our plantar fascia—can lead to tightness, inflammation, and micro-tears. This overuse results in the characteristic symptom of plantar fasciitis: heel pain.

Our Secret

Our secret sauce? Our patented solution to heel pain relief, KURUSOLE.

Unlike anything else, KURUSOLE’s responsive technology dynamically flexes with each step to hug and protect your heels.

The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy in the most comfortable shoes.

5 stars for pain relief! This is my go-to shoe.

Lindsay C.

Explore KURU Collections

Theirs
OUR SHOES
New Logo from KURU Footwear
Heel

No specialized heel technology

Patented KURUSOLE heel/hugging tech

Footbed

Flat

Curved

Insole

Thin, low-quality

Dual-density, ergonomic

Arch

Little to no arch support

Superior, arch-molding support

Sole

Minimal cushion

EVA shock-absorbing cushion

Every KURU Shoe is Made With Purpose to Help You Live Out Yours

We’re passionate about pain relief because we’re passionate about life—and helping you live it to the fullest.

So, we studied the foot’s natural biomechanics and designed footwear to match. No flat insoles. No flimsy inserts. Just the most comfortable shoes for plantar fasciitis with perfect cushion and support in all the right places.

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Women
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Men