Why KURU | KURU Footwear

Why KURU?

We believe in the power of dreams to change lives.

Based in beautiful Salt Lake City, Utah - KURU is independently owned and web-driven.

What started as an idea born from a child’s dream, developed into the birth of KURU and the launch of our direct-to-consumer model in 2009. Since then, thousands have experienced the unique style, superior support and unimaginable comfort of KURU. Our relentless focus on innovation reflects our obsession and commitment to endless comfort.

We live and love to design and develop footwear that performs at the highest levels, while empowering you to go chase your dreams. With nature on our side, some science and a bit of magic; we continuously strive to raise the bar. It's more than a shoe...it's a KURU.

GO. OPEN LIFE

Women's shoes Men's shoes

It's more than a shoe...It's a KURU

Technology that transforms your life

Absolutely nothing works with nature quite like our patented KURUSOLE. Unlike other shoes that flatten the fat cushion in your heel, KURU moves with every step to guarantee natural comfort and proven stability. When you work with nature, you can expect maximum results. Exercise, work, or simply seeking energy to do more, KURU can be trusted to help you feel good.

SMARTER SHOES.

KURUSOLE Technology

KURU Cares

Imagine if you had the ability to control how your favorite brands give back. With KURU CARES, you choose how we give back.

Education

Investing in our children for a brighter future.

Environmental impact

Reduce humanity's impact to keep the earth beautiful for all.

Economic development

Helping lift people out of abject poverty.

Health and well-being

Disease research to help people live happy, longer..

We have hand-selected causes that focus on these Four Pillars of Sustainability and Social Responsibility.
By meeting these pillars, you can trust the chosen charities will make a lasting difference.

KURU CASH REWARDS

Loyalty deserves to be rewarded. With KURU CASH, there are four awesome ways to earn while joining is FREE!