Why KURU | KURU Footwear

Why KURU?

We believe in the power of dreams to change lives.

Based in beautiful Salt Lake City, Utah - we are independently owned and web-driven.

Our founder wanted to start a shoe company in 5th grade. What started as a child’s dream became reality when he launched KURU during the Great Recession of 2008. But we got lucky. His dream was so powerful it led to the invention of KURUSOLE. Since then, thousands have experienced the superior support, style and pain-free comfort of KURU.

Our relentless focus on innovation reflects our commitment to endless comfort for a pain-free life. Which is why we design and develop footwear that outperforms at the highest levels. With nature on our side, some science and a bit of magic; we are obsessed with raising the bar. Something good enough to chase your dreams is more than a shoe—it's a KURU.

GO. OPEN LIFE

Women's shoes Men's shoes

Technology that Transforms Lives

Smarter Shoes for Foot Pain

Absolutely nothing works with nature like our patented KURUSOLE. Other shoes flatten the fat pad in your heels, while KURU dynamically flexes with every step. This guarantees you a healthier stride and comfier ride by containing your fat pad exactly where nature wants it.

We want to reset what you think is possible. That's why every shoe we sell includes this technology. Whether for exercise, work, or simply wanting to get rid of foot pain, KURUSOLE sets the standard.

Something powerful enough to change your life is more than a shoe—it's a KURU

Learn about KURUSOLE

KURU Cares

Imagine if you had the ability to guide how we give back. With KURU CARES, you get to choose a charity from one of these four pillars of sustainability.

Education

Investing in our children for a brighter future.

Environmental impact

Reduce humanity's impact to keep the earth beautiful for all.

Economic development

Helping lift people out of abject poverty.

Health and well-being

Disease research to help people live happy, longer.

We hand-selected causes that focus on these Four Pillars of Sustainability and Social Responsibility.
By meeting these pillars, you can trust the chosen charities to make a lasting difference in our local and global communities.

KURU CASH REWARDS

We are passionate about keeping your body healthy. And we know from customers like you there's a pretty good chance you'll fall in love with KURU. While that may be rewarding for us, we also want to reward your loyalty. That's why you can earn KURU CASH one of four ways: