Why KURU | KURU Footwear

Why KURU?

We believe in the power of dreams to change lives.

Based in beautiful Salt Lake City, Utah - KURU is independently owned and web-driven.

What started as an idea born from a child’s dream, developed into the birth of KURU and the launch of our direct-to-consumer model in 2009. Since then, thousands have experienced the unique style, superior support and unimaginable comfort of KURU. Our relentless focus on innovation reflects our obsession and commitment to endless comfort, which makes KURU the shoes of your dreams.

We live and love to design and develop footwear that performs at the highest levels, while empowering you to go chase your dreams. With nature on our side, some science and a bit of magic; we continuously strive to raise the bar. It's more than a shoe...it's a KURU.

GO. OPEN LIFE

Women's shoes Men's shoes

Technology that Transforms Lives

Smarter Shoes for Foot Pain

Absolutely nothing works with nature like our patented KURUSOLE. Unlike other shoes that flatten the fat pad in your heels, KURU moves with every step to guarantee natural comfort and proven stability. This helps contain your fat pad for the healthiest stride with a super comfy ride.

Every shoe we sell includes our KURUSOLE technology. Whether for exercise, work, or simply seeking to get more done, our unparalleled shoes set a new standard.

A shoe that has the power to change your life is more than a shoe—it's a KURU

Learn about KURUSOLE

KURU Cares

Imagine if you had the ability to control how your favorite brands give back. With KURU CARES, you choose how we give back.

Education

Investing in our children for a brighter future.

Environmental impact

Reduce humanity's impact to keep the earth beautiful for all.

Economic development

Helping lift people out of abject poverty.

Health and well-being

Disease research to help people live happy, longer..

We have hand-selected causes that focus on these Four Pillars of Sustainability and Social Responsibility.
By meeting these pillars, you can trust the chosen charities will make a lasting difference.

KURU CASH REWARDS

Loyalty deserves to be rewarded. With KURU CASH, there are four awesome ways to earn while joining is FREE!