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5309 Homepage and Category Banner 2 Banner MOBILE 1080x1800 30c3b698 cb71 4c21 8ee2 9f321053e04a

Happy Feet Are the Best Gift

Give them heel-hugging support they’ll love year-round.

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today

“The brand's patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock."

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock absorbent midsole."

See KURU Footwear featured on Today

FLEX Via

$130
$130
5 Colors
New Color
FLEX Via

FLEX Via

$130
$130
5 Colors
New Color
FLEX Via

FLEX Via

$130
$130
5 Colors
Brand New
DRAFT 2

DRAFT 2

$110
$110
2 Colors
New Color
FLEX Astra

FLEX Astra

$170
$170
2 Colors

KALA 2

$100
$100
2 Colors
Brand New
DRAFT 2

DRAFT 2

$110
$110
2 Colors
Waterproof
Brand New
ATOM Lumi

ATOM Lumi

$190
$190
2 Colors

ATOM

$160
$160
8 Colors, 2 Widths

QUANTUM

$155
$155
6 Colors, 2 Widths

ATOM

$160
$160
8 Colors, 2 Widths

ATOM WIDE

$160
$160
10 Colors, 2 Widths

QUANTUM

$155
$155
6 Colors, 2 Widths

QUANTUM WIDE

$155
$155
6 Colors

QUANTUM WIDE

$155
$155
6 Colors, 2 Widths

QUANTUM WIDE

$155
$155
6 Colors, 2 Widths
KURU Footwear

Why Heels Hurt

Every step you take starts with your heels—and it can get painful, fast. Repeated stress on the band of tissue underneath our feet—our plantar fascia—can lead to tightness, inflammation, and micro-tears. This overuse results in the characteristic symptom of plantar fasciitis: heel pain.

Our Secret

Our secret sauce? Our patented solution to heel pain relief, KURUSOLE.

Unlike anything else, KURUSOLE’s responsive technology dynamically flexes with each step to hug and protect your heels.

The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy in the most comfortable shoes.

5 stars for pain relief! This is my go-to shoe.

Lindsay C.

FLEX Via

$130
$130
4 Colors

FLEX Via

$130
$130
4 Colors
New Color
FLEX Via

FLEX Via

$130
$130
4 Colors
Brand New
DRAFT 2

DRAFT 2

$110
$110
2 Colors

MOMENT

$100
$100
2 Colors
Anti-Slip
Brand New
SHIFT

SHIFT

$150
$150
2 Colors

DRAFT 2

$110
$110
2 Colors

FLEX Via WIDE

$130
$130
2 Widths

ATOM

$160
$160
4 Colors, 2 Widths

ATOM

$160
$160
4 Colors, 2 Widths

ATOM

$160
$160
4 Colors, 2 Widths

QUANTUM WIDE

$155
$155
2 Colors

ATOM Slip-On

$145
$145
4 Colors

QUANTUM 2

$165
$165
3 Colors, 2 Widths

ATOM WIDE

$160
$160
4 Colors, 2 Widths

ROAM

$135
$135
3 Colors

Explore KURU Collections

Theirs
OUR SHOES
New Logo from KURU Footwear
Heel

No specialized heel technology

Patented KURUSOLE heel/hugging tech

Footbed

Flat

Curved

Insole

Thin, low-quality

Dual-density, ergonomic

Arch

Little to no arch support

Superior, arch-molding support

Sole

Minimal cushion

EVA shock-absorbing cushion

Every KURU Shoe is Made With Purpose to Help You Live Out Yours

We’re passionate about pain relief because we’re passionate about life—and helping you live it to the fullest.

So, we studied the foot’s natural biomechanics and designed footwear to match. No flat insoles. No flimsy inserts. Just the most comfortable shoes for plantar fasciitis with perfect cushion and support in all the right places.

Explore by

Shop Bundles

Save $40
best sellers holiday bundle

Best Seller Bundle

Starts at
$245

2 pairs of select bestsellers and 1 pair of socks.

Save $40
travel holiday bundle

Travel Bundle

Starts at
$245

1 pair of sneakers, 1 pair of slip-ons, and 1 pair of socks.

Save $25
socks and shoes holiday bundle

Shoes + Socks Bundle

Starts at
$155

1 pair of shoes and 3 pairs of socks.

Show More
Shop Shoes for
Women
Shop Shoes for
Men

Women's

ATOM

$160
$160

Workouts, Walking, Everyday

Jet Black-Misty Lilac
8 Colors, 2 Widths