How to Break In Your KURUs

Three Steps to Your Perfect Fit

So you’ve got your KURUs in the mail. Woot! Since KURU tech offers unique and superior support, they might feel different at first—even a little achy. Our tech molds to your feet over time, which means there’s a bit of a break-in period. Here’s how it works.

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Step 1

Get the Right Size

Have the correct size? Here’s how KURUs should fit:
Length icon

There should be one finger-length of space between the edge of your longest toe and the tip of the shoe’s toe box.

Width icon

The shoe should feel snug, but not tight. If you feel pinching or squeezing, consider exchanging for a half size up or a wide width.

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Step 2

Break Them in At Home

Your first step in your KURUs won’t be your best step.

Wear your KURUs for 1–2 hours a day for about a week to let your feet and our tech get used to each other.

That superior support won’t be what your arches are used to!

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Step 3

You’re All Set

Feel pain relief? We hope so!

By now, your KURUs have had a chance to mold to your feet and you’re ready for personalized pain relief.

Please contact our KURU GURUs at with any questions or concerns.

Our Customers Say it Best

"I struggled with pain from plantar fasciitis & resulting heel spurs until finding KURU in 2016. This shoe supports my high arch & cradles/cushions my heel. Pain free for six years & counting."
Tamara W.

50,539 ratings

Best shoes ever

This is my second pair. 10 out of 10 recommended. I struggle with plantar fasciitis and these are a life saver. I don’t wear any other shoes now.

Nina H.

Play without pain

Wore these for pickle ball. Played two hours without the usual foot pain. But, take time to break them in and get used to them . So far, I love them .


Best work shoes.

I work as a Massage Therapist and I'm on my feet most of the day, not only do these shoes help with my foot fatigue, they've cut my chronic low back and hip pain significantly, I recommend them to anyone who spends a lot of time on their feet.

Amy S.

Recommended by spinal specialist

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.


I can’t talk up these shoes enough. They saved my feet working retail. You do need to break them in . If you wear them too long the first couple of times you will think they are not going to work. Once you do break them in they are lifesavers. I do wish there was more color options for the Atom.

Ashley S.

Love them!

I've been doing security work for eight years and these are by FAR the most comfortable work shoes I have ever worn. I've worn them for three weeks now and I feel as though I could ware them and work another five to seven years and I'm 67 years old. Thanks KURU.

Randall A.

These shoes are A DREAM COME TRUE!

I love these shoes !!!! For 3 years I endured the pain and suffering of plantar fasciitis, I went through physical therapy, custom insoles, cortisone shots, reflexology, and spent hundreds of dollars for shoes to relieve my pain…One month later my Plantar is GONE !!! It's like a miracle to me!!... Do not hesitate to buy these shoes. It will be a life changing experience.


Third pair

Every time I order a new pair of Kuru, I can’t wait to break them in and start wearing them full-time

Theresa Marie H.

Worth their weight in gold!

Kuru is the bomb ! I've had horrid feet for years with plantar fasciitis and arthritis and now Achilles problems. This is not a "cure all" but Kuru definitely has made a significant difference in my ability to stay on my feet all day.

Lori G.

Different By Design

You might notice KURUs feel different than anything you’ve felt before—and that’s exactly what we hope.

With more intentional support in all the right places, your KURUs might take some getting used to—but oh, is the pain relief worth it in the end.

Freedom from Foot Pain
Inside The Shoe
Inside The Shoe Inside The Shoe Mobile

Built For Pain Relief

At KURU, we’re on a mission to eliminate foot pain—and we want you to be next.

All KURU shoes (yes, even our flip-flops!) are engineered with a unique system of triple-layer support.

This fresh approach supports the foot in all the right places, helping to relieve pain and get you back to the life you love.

  • KURUSOLE: Patented, responsive technology dynamically flexes to hug and protect your heels.
  • KURUCLOUD: Lightweight EVA foam delivers shock-absorbing cushion with each step.
  • ULTIMATE INSOLE: Contoured, dual-density foam provides superior arch support.

Here’s What You Can Expect With:

  • Plantar fasciitis

    Plantar fasciitis often starts as an achy, stabbing pain near the heel and can radiate through the arches. Though PF can be tricky to treat, supportive footwear can help!


    Our patented KURUSOLE technology and superior arch support gets to the heart of the issue, helping to relieve heel pain with every step.

    Plantar fasciitis
  • High arches

    High arches can result in a diminished ability to absorb shock and lead to supination—or the excessive leaning on the outer edge of the foot while walking.

    KURU shoes feature superior, dual-density arch support and shock-absorbing cushion to create a supportive structure under your arches.

    High arches
  • Flat feet

    Flat feet, or “fallen arches” can lead to over-pronation—or the ankle leaning excessively inward—resulting in poor alignment of the joints and pain in the feet and other joints.

    Our footwear provides support from the group up, helping to lift fallen arches and encourage healthy alignment.

    Flat feet
  • Bunions

    Contrary to how they might appear, bunions are not a separate “bump” or growth on your joint. A bunion develops when excessive pressure gets continually placed on the big toe or pinky toe joints, forcing them to push outward in unnatural—often painful—ways.

    KURUs feature wide toe boxes and flexible uppers, giving bunions the room they need to lay naturally flat.


How to Care For Your Feet

If you do nothing else for your feet, let these three things be it.

  • Foot rolling
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    Use a tennis ball or lacrosse ball (or a specialized ball for feet) to perform this exercise. 

    Simply place the ball under your foot, and then roll it back and forth to help loosen the fascia and foot muscles. 

    Try for 2–5 minutes on each side per day.

  • Foot & calf stretches
    Break In LandingPage Care for your feet Image2

    Stretching your calves, Achilles tendons, and plantar fascia regularly can help your feet stay flexible and healthy.

    View our blog to learn three stretching exercises to help relieve plantar fasciitis pain.

    Always hold stretches for at least 30 seconds for maximum benefit.

  • Supportive footwear
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    It’s nearly impossible to keep foot pain at bay without proper supportive footwear.

    Look for shoes with superior arch support, shock-absorbing cushion, and responsive foams—like KURU shoes.

    Your feet will thank you!

Shoe Care Tips

Help your shoes stay looking good and feeling fresh.

  • Allow Shoes to Air Dry

    Always allow your shoes to air dry, and store them in a dry, cool environment—free of direct sunlight. If your shoes get wet, make sure to remove the insole to make sure the interior of the shoe fully dries.

    Allow Shoes to Air Dry
  • Use a Gel-Based Cleaner

    To clean your shoes, choose a shoe cleaning gel that is suitable for both fabric and leather.

    We recommend our KURU Ultimate Care Kit, which includes a basic shoe cleaning kit with all the tools you need for regular shoe maintenance.

    Always remember to spot-test the cleaner, as sometimes it can alter the color of the materials.

    Use a Gel-Based Cleaner
  • Or Use Water + Soft Bristle Brush

    Don’t have a cleaning solution? That’s ok. You can also clean your shoes using a moist (with water), lint-free cloth, and/or a soft-bristled brush.

    When cleaning mud or other debris, allow the mud to fully dry, then with a soft-bristled brush, lightly remove the dirt.

    Or Use Water + Soft Bristle Brush
  • Finish With Shoe Protector Spray

    To improve the stain and water resistance of KURU shoes, we recommend using our exclusive KURU Shield Shoe Protector Spray, which is optimized for leather and textiles.

    This can help keep your shoes protected from water, stains, and other chemicals and oils.

    Finish With Shoe Protector Spray


All orders shipped within the US ship FREE via standard ground service.

Free Shipping*

KURU Footwear offers a great exchange policy if you need to return or exchange your order.

Free Exchanges

Get free returns on all domestic orders with KURU Footwear.

Free Returns



Get free returns on all domestic orders with KURU Footwear.


Get free returns on all domestic orders with KURU Footwear.


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