Why Choose Kuru

Why Choose KURU?

KURU is a small, independently owned, "bootstrapped" company that was launched a handful of years ago. We got our jump start when we won a Statewide business plan competition.

We debuted in the market during the worst economic crisis since the Great Depression in 2009. Driven by our passion for making superior shoes with unsurpassed comfort, we were undeterred.

Fast forward to today where thousands have now experienced the style, superior support and amazing comfort of our shoes.

If you prefer to support the entrepreneurial spirit and love discovering small, independent brands, we welcome you to the KURU Family.

But, those reasons alone do not justify your business. Here are some others:

  • Highly Recommended: An astounding 86% of customers recommend KURU to their friends and family
  • KuruSole™ Technology Works: 88% of customers agree that KURU is Ergonomic for My Feet
  • Customers Love KURU: 82% of customers will buy KURU again
  • More Support: 79% of customers agree that KURU is More Supportive than other shoes
  • Risk-Free: With 100% Free Exchanges and a fair return policy, we remove the risk of trying KURU. Customers love their KURUs, and you will too.

Not to mention, KURU gives you unprecedented comfort through our patent-pending KuruSole™ technology. Absolutely nothing touches the natural comfort proven by the KuruSole™ system. Unlike other shoes that smash your heel fat pad, KURU keeps it where nature intended, under your foot for maximum results.

Independently Better.







"We just loved the shoes so much that we felt we had to tell you about it! And we are telling all our friends and family about them we brag about them everywhere we go! Thanks again for making such a good product! They are probably the most comfortable shoes we have ever bought!"
Daniel & Lacey, WY
"I have been searching for a really good pair of shoes for some time now. Comfortable, durable, functional and good looking."
Will, U.K.