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KURU Headquarters

KURU is an independently owned, web-driven shoe brand. We launched our company a handful of years ago when our Founder won the $40,000 grand prize in a Statewide business plan competition.

We debuted our factory direct model in 2009 during the worst economic crisis since the Great Depression. However, our passion to give you true happiness through superior shoes and unsurpassed comfort kept us undeterred.

Since then thousands have experienced the sensible style, superior support and ground-breaking comfort of KURU.

If you prefer to support the entrepreneurial spirit and love discovering small, independent brands, welcome to the KURU Family.

Women's Shoes Men's Shoes

The above reasons alone do not justify your business.
Here are some others:



of customers recommend KURU to their friends and family



of customers agree that KURU is Ergonomic for My Feet



of customers will buy KURU again



of customers agree that KURU is More Supportive than other shoes

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Technology to Transform Your Life

Absolutely nothing touches the natural comfort and stability proven by the KURUSOLE™ system. Unlike other shoes that smash your heel fat pad, KURU keeps it where nature intended, under your foot for maximum results.

Whether you are exercising, working, or simply want more energy to do more, KURUSOLE™ helps you feel good for maximum happiness.

Independently Better.

Why Others Love KURU

Attitude Enhancer


They were comfortable from day one...no need to break in! I am able to work all day under grueling conditions with considerably less foot, ankle, knee, hip and back pain! A great pair of shoes makes an incredible difference in one's performance and attitude!

~Susan W.

Superior Support


I now have three pair of shoes from Kuru. Each pair provides the arch support I need to be on my feet and walk for extended periods of time. I experience less lower back pain and foot/leg fatigue now. The true test will be in two weeks when my wife and I vacation in Ireland!

~John B.

Multi-Purpose Shoe


These shoes helped subside the pain in my heel from plantar fasciitis. I have begun walking and was having serious heel pain. These shoes were the perfect solution. They are sporty enough to exercise in and comfortable enough to wear to work all day.

~Susan P.