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What does the name KURU mean?

The name KURU was inspired in part by a small southwestern city in Finland. Even the K symbol on our shoes was designed in part to resemble the Finnish flag in honor of our namesake land. When our founder, Bret Rasmussen, visited Kuru, Finland, he was inspired by the people and culture of this city and found he shared their values for hard work, resilience, and commitment to community.

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ATOM
$160
Jet Black-Misty Lilac
11 Colors, 2 Widths
(3,011)
ATOM
$160
Jet Black-White-Fire Red
6 Colors, 2 Widths
(944)
Jet Black-Slate Gray-2.0
5 Colors, 2 Widths
(95)
ROAM
$135
Clove Brown
4 Colors
(286)
ATOM
$160
Jet Black-White-Gum
11 Colors, 2 Widths
(3,011)
Jet Black-Slate Gray-2.0
3 Colors, 2 Widths
(57)
Woman working out doing high kicks, wearing KURU Footwear's FLUX shoes for alleviating foot pain
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Man showing the detail on the bottom KURU Footwear's FLUX shoes for alleviating foot pain
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Mens