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What Does KURU Mean?

The name KURU was inspired in part by a small southwestern city in Finland. Even the K symbol on our shoes was designed in part to resemble the Finnish flag in honor of our namesake land. When our founder, Bret Rasmussen, visited Kuru, Finland, he was inspired by the people and culture of this city and found he shared their values for hard work, resilience, and commitment to community.

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Limited Edition
New Color
KURU ATOM 2 Women's Athletic Sneaker in Peach Glacier.

Women's

ATOM 2

$169 $169

Workouts, Walking, Everyday

5 Colors
(1,306)reviews
Best Seller
KURU TRIPLE MAX Ion Men's Sneaker in Azure Blue-Sunny Lime.

Men's

TRIPLE MAX Ion

$189 $189

Running, Workouts, Walking

3 Colors
(152)reviews
Best Seller
KURU FLEX Via Women's Sneaker in Mist Blue-Apricot.

Women's

FLEX Via

$129 $129

Walking, Travel, Everyday

4 Colors
(1,559)reviews
KURU FLEX Slip-On Men's Sneaker in Bright White-Sand.

Men's

FLEX Slip-On

$129 $129

Travel, Quick Wear, Everyday Casual

2 Colors
(68)reviews
Best Seller
KURU FLEX Via WIDE Women's Sneaker in Jet Black-Bright White.

Women's

FLEX Via WIDE

$129 $129

Walking, Travel, Everyday

2 Colors, 2 Widths
(1,559)reviews
Best Seller
KURU ATOM 2 Men's Sneaker in Dusk Blue-Bright White.

Men's

ATOM 2

$169 $169

Workouts, Walking, Everyday

4 Colors
(499)reviews
Woman working out doing high kicks, wearing KURU Footwear's FLUX shoes for alleviating foot pain
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Womens
Man showing the detail on the bottom KURU Footwear's FLUX shoes for alleviating foot pain
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Mens