At KURU we believe in the power of dreams to change lives. After all, KURU began as a dream for our founder Bret Rasmussen—who was sketching shoes and imagining his future company all the way back in the 5th grade. That elementary endeavor would bear fruit years later, as Bret launched KURU in 2008 during the economic recession. The idea was simple in concept: build a shoe designed from the ground up to relieve pain, promote a healthier posture, and unleash the joy of movement for our customers. A team of brilliant minds took the concept and added cutting edge tech and a dash of magic. The result is our revolutionary KURUSOLE, which cushions and supports your heel unlike anything else.
KURU has grown by leaps and bounds since those early days, but we’ve held on to a Scrappy and Smart mentality through it all. So while we’ve served hundreds of thousands of folks and sold about a million pairs of shoes, we still treat our customers and coworkers like family. We hope you’ll join us.
We want to help people pursue their life’s passion, potential and purpose. And we know it can be hard to chase your dreams when your feet hurt. That's why we’re on a mission to eliminate foot pain around the world, and every shoe we sell brings us closer to that goal. Thousands of people tell us KURU has changed their lives, and these are the stories that keep us moving.