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Stylish Medium Width Shoes

Built to fit the contour of your foot for added comfort and mobility.

Feet come in a wide range of different shapes and sizes, and so should shoes! If you’ve been consistently experiencing foot pain, it might not be because of the length of time you’ve been wearing your shoes or the physical activity you’re doing in them—it might be because you’re not wearing shoes designed to comfortably fit your feet.

Most of the time, if your shoes are feeling cramped, you’ll default to a bigger size. What you should really be doing, however, is looking for a size that fits your width—like our medium width shoes at KURU. Our shoes are designed to be the most comfortable shoes you’ll ever own, with their winning combination of support, stability, and of course, stylishness.

What is a Medium Width Shoe?

If you’ve ever found yourself wondering “What does D mean in shoe size?”, “What is a B medium shoe width?”, or even “Shoes come in different widths?”, you’re not alone. Different shoe brands tend to use different systems of measurement and different notations for sizes, so it can be incredibly confusing.

Simply put, a medium width shoe is typically a standard size shoe. Shoes generally come in three widths: extra narrow, narrow, standard/medium, wide, and extra wide. For women, the medium shoe width is B width shoes. For men and kids, however, a B width shoe is a narrow shoe, and the medium is a shoe width D. For women, D width shoes are considered wide shoes.

While the difference between shoe widths is a scant few millimeters, it can be worth sizing up for a much-needed boost of comfort.

  • Woman wearing KURU ATOM stylish medium width shoes.

Do I Need Medium Width Shoes? Here’s How To Tell

You might not know it, but you probably need medium width shoes. Here’s why and how to tell if you do.

When your shoes are too small, it’s never a comfortable feeling—no matter how long you try to break them in, an ill-fitting shoe will always be an ill-fitting shoe. If you feel like your feet are being pinched, your go-to solution might be immediately sizing up. However, this isn’t the best thing to do—the extra length in the toe box or the heel can lead to chafing, blisters, and clumsy accidents (e.g. tripping or changing your gait). It’s best to find a shoe that fits both the length and width of your feet.

If you have any pairs of shoes that show visible bulging or stretching on the outsides of the forefoot area (near your toes and the ball of your foot), it’s a good sign that you need additional width. While the medium width is the standard size, you might have opted for a narrow width shoe or are simply using medium width shoes that haven’t been engineered for comfort. With the medium width shoes at KURU, you’ll find nothing but comfort—our shoes are designed to prevent foot pain regardless of the shape of your feet.

Understanding Medium Width Shoe Measurements

We’ll discuss common sizing standards as well as how to measure your foot for a better fit.

Different shoe companies tend to follow different sizing standards, so finding the right size can be a headache and a half. The medium width shoe measurement even differs between men and women. You’ll often find yourself wondering “What is the difference between medium and wide width shoes?”

Here is a comparison of the most common sizing standards used:

Narrow or Extra Narrow: A/2A/AA
Medium/Standard: B
Wide: C/W or D
Extra Wide: E/W/2E/EE/4E

Narrow: B
Medium/Standard: C/W or D
Wide: E/W/2E/EE
Extra Wide: 4E

Generally, the more A’s or E’s you find in a size, the narrower or wider the shoe will be. Shoes with particularly wide sizes (e.g. 9E, 10E, 14E) are therapeutic shoes meant mainly for diabetics, who need specialized support.

The best way to get your foot measured is by heading to your nearest shoe store and looking for their Brannock device, which is a metal measuring plate you can set your foot on. Alternatively, you can try measuring your feet at home with a pen and paper. Trace the outline of your foot and use a ruler to measure the longest and widest parts of your foot. Afterward, look up the Brannock size chart and compare it with your measurements.


  • What is medium width in shoes?

    Medium width shoes are a size B for women. For men, the standard is medium D shoe width. If you’re a woman, a men’s medium width shoe will be wide for you. If you’re a man, a women’s medium width shoe will be narrow for you.

  • What widths do you offer? Do you have wide or narrow shoe widths?

    All of our styles are offered in medium (standard) width, and some are available in wide width. Each product description page also includes fit notes and width measurements.

    Our sizes are based on the Brannock device, which is that metal measuring plate you can find in most shoe stores. If you are unsure which size or width you need, we highly recommend getting your foot measured.

    Women’s Medium: B Wide: C+ (Other brands may label their wide shoes as CC, 2C, W, or just C.)

    Men’s Medium: D Wide: E+ (Other brands may label their wide shoes as EE, 2E, W, or just E.)

  • How do I know what shoe width I should buy?

    KURUs, and many shoes, are sized based on the Brannock device—which is that metal measuring plate you can find in most shoe stores. If you are unsure which size or width you need, we highly recommend getting your foot measured.

    You can also measure your feet at home this way. It’s easiest if you can find someone to help you:

    1.) Tape a sheet of plain paper to the floor with one end against a wall, 2.) Put your foot on the paper with your heel flush against the wall, 3.) Trace the outline of your foot, 4.) Use a ruler to measure the longest and widest parts of the outline in centimeters, and 5.) Compare measurements with the Brannock size chart

    KURU cannot provide an accurate size recommendation based on inches, centimeters, or a foot drawing. We make it easy to find your fit with free shipping and returns/exchanges in the domestic US. Go ahead and try them on first to make sure you are soulmates before you commit to being sole mates.

How to Choose Medium Width Shoes

Are you looking for the perfect pair of medium width shoes? Learn how to find a great fit and style that’s right for you.

If you want to be sure that it’ll be a great fit, make sure to follow these tips:

  • Measure your size at the end of the day
    Measure your size towards the end of the day, when your feet are at their largest.
    Measure your size at the end of the day
  • Measure both feet
    Measure both feet and fit your shoes to the bigger foot.
    Measure both feet
  • Fit to the shape of your foot
    Try comparing the shape of the shoe to the shape of your foot.
    Fit to the shape of your foot
  • Rely on measurements
    Rely on measurements instead of sizes, as your size tends to change between brands that use different standards.
    Rely on measurements
  • Look for wide toe box
    Check if the toe box fits your toes comfortably and they don’t rub up against the top of the shoe. Usually, you want around a ½ in. between your longest toe and the end of the shoe.
    Look for wide toe box
  • Choose shoes based on purpose
    Look for shoes based on what you’ll use them for (e.g. running shoes, dress shoes, anti-slip shoes, etc.).
    Choose shoes based on purpose
  • Try shoes on
    Stand and walk around the room to check if they support you properly while moving (e.g. no chafing, rubbing, slipping, sliding, etc.).
    Try shoes on

Three Layers of Support

At KURU, we pride ourselves on our unique approach to shoe design. We believe that shoes should be shaped to fit the natural contours of your feet, which is why we create every pair in three distinct support layers, not just an insole.

Our revolutionary ergonomic design starts with a curved footbed and adds unparalleled triple-layer support that includes shock-absorbing KURUCLOUD, heel-cupping KURUSOLE, and arch-supporting ULTIMATE INSOLES. The result? Shoes that are so comfortable you’ll stop thinking about your feet.

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  • How KURU brings relief


    Our KURUSOLE technology is designed to work with your feet’s natural cushioning system instead of working against it. Its innovative design provides dynamic flexion and wraps around the heel to provide superior support and stability.

Our Secret

Animated GIF showing KURUSOLE tech in KURU shoes vs. typical flat interiors for plantar fasciitis pain.
Why Others Love KURU

Why Others Love KURU

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Amazing sneaks! Bought the Quantam medium because I have plantar fasciitis. I wasn’t going to get these initially but one of my close friends did first and told me she loved them. She also HAD plantar fasciitis but after wearing these shoes for 3 months, she had no more pain. The shoes were not comfortable for the first week or so. You must follow Kuru instructions on how to break them in and then it will be magical. The shoes will feel lovely. I almost cried when I could wear the same shoes all night at work and not have tremendous foot pain and it only took a few weeks.


Very comfortable – also for women. I bought these in black-citron, as a women, because I wanted a all black shoe, or as close as I could get. And this one has less color than the women’s JetBlack-MistyLilac one, with only a few green ascents. I usually wear a 8.5W, but sometimes a 8.5 regular works too, and the men’s 7 medium fits me very well. They are incredibly comfortable and I am so happy to have found these, as I recently started having foot pain and these do not hurt my feet at all and are very comfortable. While also being all black and hence easy to wear (I just really don’t like the sneaker look with white soles). Please make more all-black shoes, including for women!


Comfortable and great fit for my bunions. I have had my Quantums for a couple of weeks and am very happy with them. I have slightly wide feet with bunions but most wide shoes are too wide at the heel. The medium width Quantum fits perfectly with plenty of room in the forefoot and the correct fit in the heel. They are also very supportive and comfortable.


Immediate Comfort. I bought these because a friend recommended and I was suffering from Lower back pain at work on my feet most of the day. Since the first day I put them my body and feet feel great. Just bit of advice go up 1/2 size larger for perfect fit.


Another 5-star rating for KURU! As a KURU customer for two years now, I can say I am definately a fan of these fancy ATOM milky green and coral sneakers. I typically would have ordered the black/white- but this color combo caught my eye. They are so fun to wear. I usually wear a 9.5-10 medium in other brands and ordered the 9.5 in ATOM; perfect fit.


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