Free Shipping* • Free Returns & Exchanges

KURUSOLE for Dynamic Heel Support

Our patented tech flexes with every step to provide the perfect blend of heel, ankle and arch support.

Shop the best shoes for foot pain

Imagine what you could do without foot pain. At KURU, our mission is to help you get there. That’s why we designed our patented KURUSOLE technology with your body’s natural biomechanics in mind.

Your heel is subject to intense pressure and stress with every step you take. When your heels hurt, you may alter the way you walk to spare the sensitive areas—which can cause problems with alignment. Those issues may lead to foot pain, which can radiate to other parts of your body, including your knees and hips.

These ripple effects can make it hard to find the cause of your pain, so fixing your footwear can be a crucial first step. KURUSOLE cups and supports the fat pad beneath your heel to maximize cushion and protect your feet.

This tech—combined with the shock-absorbing cushion of KURUCLOUD and superior arch support of ULTIMATE INSOLE—offers Pain Relief Beyond Belief.

A Peek Into the Heart of Every KURU

Unlike anything else on the market, the patented technology of KURUSOLE cups your heel and dynamically flexes with each step to match your body’s biomechanics.

This unique tech helps contain and protect the heel’s natural fat pad, reduces impact on your heels, and helps guide your body toward better alignment and posture.

Many of today’s leading shoes and inserts offer cushioning, but KURUSOLE actually forms a perimeter around your heel to protect and maximize your body’s natural padding.

Dynamic Heel Support, All-day Comfort

The dynamic flexing of KURUSOLE works in tandem with our KURUCLOUD midsole to let your foot move exactly the way nature intended.

As you step on KURUSOLE’s structured TPU (think durable plastic!), this plate contains and protects your fat pad as the plate flexes downward into the foam cushion of KURUCLOUD. The two work together to reduce impact and relieve pain.

Anatomical Design for Pain Relief Beyond Belief

An added bonus? The very structure of every KURU shoe is built to match your feet. Most of today’s leading athletic and orthopedic shoes are flat on the inside. That’s because it’s simply easier and less expensive to make shoes with a flat mold.

At KURU, we use a rounded heel cup design that more accurately matches your actual anatomy. The result? A better fit and less pain. Win-win.

Check out the video below to learn more about the patented technology of KURUSOLE!

  • Learn signs of insufficient heel support and the benefits KURUSOLE can provide for foot conditions like plantar fasciitis, heel spurs, Achilles pain and more!
Shop KURU shoes

Shoe Inserts for Heel Pain and When to Use Them

Many people turn to aftermarket inserts for support they aren’t getting from their shoes. Here’s why you don’t have to with KURU.

Even high-quality shoes today often come with thin insoles that don’t have adequate arch support. Therefore, many turn to shoe or heel inserts to add extra cushion and support.

But what if you could get the support and cushion you deserve—right out of the box?

That’s our goal at KURU. We design each shoe with our built-in technology, so you don’t have to pay for or change out extra inserts. KURUSOLE cups and supports your heel, KURUCLOUD offers shock-absorbing cushion, and ULTIMATE INSOLES provide superior arch support. You’ll feel like you’re walking on clouds.

In fact, most of our customers find KURU’s comfort goes above and beyond traditional thin inserts or expensive orthotics. If you have specific prescription needs, KURU shoes can often still work with your other tools to deliver Pain Relief Beyond Belief. Our KURU GURUs are trained to help you find the best solutions for your needs.

Common Footwear Fit Problems

Here are a few ways to solve for the following common foot pain conditions and fit issues.

People turn to shoe inserts for a variety of reasons. Many of the sneakers we buy give only passing thought to your comfort, or you may need specialized support for things like flat feet or high arches.

Heel lift inserts are a common solution for people who have one leg that is longer than the other. Other people search for heel spur inserts or inserts for heel pain in general. Plantar fasciitis heel inserts are another common solution.

The shape of your arch can also play a factor. If you have flat feet you may want an insert to gently lift your arch into a better position. If you have high arches, you need support to keep them from collapsing as you walk.

The best heel inserts will work with mother nature to maximize cushioning and support a natural posture and gait.

At KURU, we build our ULTIMATE INSOLES into every pair of shoes, so you get ample cushion and strategic support. Even better, the advanced foams we use mold to the shape of your feet over time to enhance comfort and keep you moving.

Supporting Your Long-term Foot Health

More than just comfort in the moment, KURU keeps you doing what you love for the long-haul.

When searching for the perfect shoe, you want an option you can count on to help provide long-term foot health—not just short-term comfort.

Our proprietary KURUSOLE technology is designed to do just that.

Preserving Our Body’s Natural Cushioning System

First, let’s unpack one of our foot’s natural cushioning systems: the heel’s fat pad. Our heels are designed with a natural bit of fat underneath them to protect them from daily impact. Once your heel’s fat pad wears down, it wears down for good. That’s why at KURU, we aim to help preserve it for long-term health and pain relief.

Instead of allowing your heel’s fat pad to splay out like most shoes, our KURUSOLE technology cups and contains your heel’s fat pad so you can step on it as nature intended.

Helping Prevent Injury

Many types of foot pain, including the common plantar fasciitis, stem from overuse injuries that creep up on us over time. In fact, by the time you’re feeling pain it’s usually because the wear and tear has already begun.

Just as important as in-the-moment pain relief is strategic support to help your body recover and prevent injury. When you’re in pain, you often subconsciously compensate by walking differently to shield the sensitive areas. These changes to how you move can lead to foot pain that can radiate to other parts of your body, including your back, hips and knees.

KURUSOLE works with our other two technologies to protect your heel, support your arch, and absorb shock to help shield you from that kind of pain. Plus, its unique design helps guide your body toward proper posture and alignment, putting your body in the best position to heal.


  • What makes KURUSOLE different?

    Unlike anything else on the market, the patented technology of KURUSOLE cups your heel and dynamically flexes with each step to match your body’s biomechanics. This unique tech protects the heel’s natural fat pad, reduces impact on your heels, and helps guide your body toward better alignment and posture.

  • Can I wear my own orthotics with your shoes?

    We build our technology into every shoe we make, so you never have to worry about aftermarket inserts. Many of our customers find they don’t need their previous orthotics because of the superior support they get from their KURUs.

    If you do want to combine our shoes with your existing solutions or a heel lift, you’ll find that equipment with rounded bottoms fit best inside our shoes, since they feature a rounded shape to match nature.

  • Do you sell replacement insoles or sock liners?

    We are happy to offer free replacements on ULTIMATE INSOLES for the lifetime of the shoe. While we don’t offer inserts as a separate purchase, you can always contact a KURU GURU for a free replacement if your ULTIMATE INSOLES wear out or suffer damage.

  • Are your shoes considered orthopedic shoes?

    While KURU shoes are not currently considered orthopedic by a medical standard, we have received thousands of positive reviews from customers who say their KURUs helped reduce or eliminate their pain—from plantar fasciitis to flat feet. In fact, many of our customers find that after switching to KURU they can leave their clunky inserts or unsightly orthopedic footwear behind for a more stylish option with just as much—if not more—comfort!

Three Layers of Support

At KURU, we pride ourselves on our unique approach to shoe design. We believe that shoes should be shaped to fit the natural contours of your feet, which is why we create every pair in three distinct support layers, not just an insole.

Our revolutionary ergonomic design starts with a curved footbed and adds unparalleled triple-layer support that includes shock-absorbing KURUCLOUD, heel-cupping KURUSOLE, and arch-supporting ULTIMATE INSOLES. The result? Shoes that are so comfortable you’ll stop thinking about your feet.

  • 1


  • 2


  • 3


  • How KURU brings relief


    Our KURUSOLE helps your foot leverage its natural cushioning system: the heel’s fat pad. Featuring patented technology, KURUSOLE cups and provides stability to the heel while allowing it to dynamically flex with each step for long-lasting support.

Our Secret

Animated GIF showing KURUSOLE tech in KURU shoes vs. typical flat interiors for plantar fasciitis pain.
Why Others Love KURU

Why Others Love KURU

View More


View More

Like Walking On a Cloud. These booties are without question the most comfortable shoes I have ever worn. I love the “zero drop” sole, which prevents me from stumbling, and the wonderful, patented KURUSOLE clings to my feet like a hug. That’s why this is my SEVENTH pair of KURU shoes & booties. I am able to walk in them without any pain whatsoever. They are so well made, I did not even have to break them in. Bring on more styles, KURU! I love your footwear!”


KURUSOLE is amazing. I’ve been struggling with heel problems for a couple of years now. I work ab 10 hours a day standing on concrete. It got to the point that i couldn’t take it anymore. i figured i would give these shoes a shot. The moment I put these shoes on they changed my life. I could feel relief instantly. After wearing the chicanes for ab 2 weeks now I have ordered 3 more pairs of shoes. These shoes are super stylish and high quality leather. I dont think i will ever by another brand of shoe. I was wearing merrells leather shoes. I had to switch to an orthopedic sole which help a little bit but not really. i would lay in bed at night and my heels would hurt so bad. Anyone who deals with knows what im talking ab. I got some mud on my kurus and cleaned them. While I was letting them dry I put my merrels on for the first time since i bought these. Within 3 hours i was in pain again back where I was before I found kuru. Thats what made me right this review. I never write reviews but KURU you have truly changed the quality of my life so much thanks for making a shoe that actually works. If you really are suffering from major heel pain you HAVE to try these. They say your feet have to get used to them but the nextday i worked on my feet all day without having to stop and get horizontal for a few mins bc of throbbing pain.”

Cream of the Crop Organics

Perfect fashionable stability. As someone with custom orthotics and plantar fasciitis, I have to be particular with the shoes I buy. Normally I get ASICS Gel Kayanos, but this time they didn’t have my size in the styles I liked, so I branched out to Kuru. I love the look of these sneakers, and they do the trick for my feet! I can remove the sole easily to put in my orthotics which is a major plus (rather than having to pull out glued soles). I work in fashion, so it’s important to me to look fashionable, and these shoes really match my personality and style perfectly. I’m sold on Kuru.”


Kristi ST

 Great fit. Bought these shoes recently, and I absolutely love them. Finally, a shoe that fits my wide feet, and the cushion from the sole is superior to all.”

N Hisco

Podiatrist Approved. I had foot surgery on September 9, 2021. Bought these shoes knowing my podiatrist would have me back in athletic shoes after I healed enough to be out of the boot. He had never heard of Kuru, but fully approved. Sturdy bendable sole, removable insoles (if needed). Now for my part, these are so comfy. Just enough padding at metatarsals and wonderful heel cup!”

Kim G

Shop KURU shoes today!
Recommended Shoes

Sign Up for Our Newsletter





Stay informed on the latest in foot health and wellness. Gain access to advanced foot care knowledge and receive tips for healthy feet from our team of experts.





You’re Subscribed
Subscribe To Our Emails