KURUSOLE for Dynamic Heel Support
Imagine what you could do without foot pain. At KURU, our mission is to help you get there. That’s why we designed our patented KURUSOLE technology with your body’s natural biomechanics in mind.
Your heel is subject to intense pressure and stress with every step you take. When your heels hurt, you may alter the way you walk to spare the sensitive areas—which can cause problems with alignment. Those issues may lead to foot pain, which can radiate to other parts of your body, including your knees and hips.
These ripple effects can make it hard to find the cause of your pain, so fixing your footwear can be a crucial first step. KURUSOLE cups and supports the fat pad beneath your heel to maximize cushion and protect your feet.
This tech—combined with the shock-absorbing cushion of KURUCLOUD and superior arch support of ULTIMATE INSOLE—offers Pain Relief Beyond Belief.
Unlike anything else on the market, the patented technology of KURUSOLE cups your heel and dynamically flexes with each step to match your body’s biomechanics.
This unique tech helps contain and protect the heel’s natural fat pad, reduces impact on your heels, and helps guide your body toward better alignment and posture.
Many of today’s leading shoes and inserts offer cushioning, but KURUSOLE actually forms a perimeter around your heel to protect and maximize your body’s natural padding.
Dynamic Heel Support, All-day Comfort
The dynamic flexing of KURUSOLE works in tandem with our KURUCLOUD midsole to let your foot move exactly the way nature intended.
As you step on KURUSOLE’s structured TPU (think durable plastic!), this plate contains and protects your fat pad as the plate flexes downward into the foam cushion of KURUCLOUD. The two work together to reduce impact and relieve pain.
Anatomical Design for Pain Relief Beyond Belief
An added bonus? The very structure of every KURU shoe is built to match your feet. Most of today’s leading athletic and orthopedic shoes are flat on the inside. That’s because it’s simply easier and less expensive to make shoes with a flat mold.
At KURU, we use a rounded heel cup design that more accurately matches your actual anatomy. The result? A better fit and less pain. Win-win.
Check out the video below to learn more about the patented technology of KURUSOLE!

Shoe Inserts for Heel Pain and When to Use Them
Many people turn to aftermarket inserts for support they aren’t getting from their shoes. Here’s why you don’t have to with KURU.
Even high-quality shoes today often come with thin insoles that don’t have adequate arch support. Therefore, many turn to shoe or heel inserts to add extra cushion and support.
But what if you could get the support and cushion you deserve—right out of the box?
That’s our goal at KURU. We design each shoe with our built-in technology, so you don’t have to pay for or change out extra inserts. KURUSOLE cups and supports your heel, KURUCLOUD offers shock-absorbing cushion, and ULTIMATE INSOLES provide superior arch support. You’ll feel like you’re walking on clouds.
In fact, most of our customers find KURU’s comfort goes above and beyond traditional thin inserts or expensive orthotics. If you have specific prescription needs, KURU shoes can often still work with your other tools to deliver Pain Relief Beyond Belief. Our KURU GURUs are trained to help you find the best solutions for your needs.
Common Footwear Fit Problems
Here are a few ways to solve for the following common foot pain conditions and fit issues.
People turn to shoe inserts for a variety of reasons. Many of the sneakers we buy give only passing thought to your comfort, or you may need specialized support for things like flat feet or high arches.
Heel lift inserts are a common solution for people who have one leg that is longer than the other. Other people search for heel spur inserts or inserts for heel pain in general. Plantar fasciitis heel inserts are another common solution.
The shape of your arch can also play a factor. If you have flat feet you may want an insert to gently lift your arch into a better position. If you have high arches, you need support to keep them from collapsing as you walk.
The best heel inserts will work with mother nature to maximize cushioning and support a natural posture and gait.
At KURU, we build our ULTIMATE INSOLES into every pair of shoes, so you get ample cushion and strategic support. Even better, the advanced foams we use mold to the shape of your feet over time to enhance comfort and keep you moving.
Supporting Your Long-term Foot Health
More than just comfort in the moment, KURU keeps you doing what you love for the long-haul.
When searching for the perfect shoe, you want an option you can count on to help provide long-term foot health—not just short-term comfort.
Our proprietary KURUSOLE technology is designed to do just that.
Preserving Our Body’s Natural Cushioning System
First, let’s unpack one of our foot’s natural cushioning systems: the heel’s fat pad. Our heels are designed with a natural bit of fat underneath them to protect them from daily impact. Once your heel’s fat pad wears down, it wears down for good. That’s why at KURU, we aim to help preserve it for long-term health and pain relief.
Instead of allowing your heel’s fat pad to splay out like most shoes, our KURUSOLE technology cups and contains your heel’s fat pad so you can step on it as nature intended.
Helping Prevent Injury
Many types of foot pain, including the common plantar fasciitis, stem from overuse injuries that creep up on us over time. In fact, by the time you’re feeling pain it’s usually because the wear and tear has already begun.
Just as important as in-the-moment pain relief is strategic support to help your body recover and prevent injury. When you’re in pain, you often subconsciously compensate by walking differently to shield the sensitive areas. These changes to how you move can lead to foot pain that can radiate to other parts of your body, including your back, hips and knees.
KURUSOLE works with our other two technologies to protect your heel, support your arch, and absorb shock to help shield you from that kind of pain. Plus, its unique design helps guide your body toward proper posture and alignment, putting your body in the best position to heal.
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What makes KURUSOLE different?
Unlike anything else on the market, the patented technology of KURUSOLE cups your heel and dynamically flexes with each step to match your body’s biomechanics. This unique tech protects the heel’s natural fat pad, reduces impact on your heels, and helps guide your body toward better alignment and posture.
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Can I wear my own orthotics with your shoes?
We build our technology into every shoe we make, so you never have to worry about aftermarket inserts. Many of our customers find they don’t need their previous orthotics because of the superior support they get from their KURUs.
If you do want to combine our shoes with your existing solutions or a heel lift, you’ll find that equipment with rounded bottoms fit best inside our shoes, since they feature a rounded shape to match nature.
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Do you sell replacement insoles or sock liners?
We are happy to offer free replacements on ULTIMATE INSOLES for the lifetime of the shoe. While we don’t offer inserts as a separate purchase, you can always contact a KURU GURU for a free replacement if your ULTIMATE INSOLES wear out or suffer damage.
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Are your shoes considered orthopedic shoes?
While KURU shoes are not currently considered orthopedic by a medical standard, we have received thousands of positive reviews from customers who say their KURUs helped reduce or eliminate their pain—from plantar fasciitis to flat feet. In fact, many of our customers find that after switching to KURU they can leave their clunky inserts or unsightly orthopedic footwear behind for a more stylish option with just as much—if not more—comfort!
At KURU, we pride ourselves on our unique approach to shoe design. We believe that shoes should be shaped to fit the natural contours of your feet, which is why we create every pair in three distinct support layers, not just an insole.
Our revolutionary ergonomic design starts with a curved footbed and adds unparalleled triple-layer support that includes shock-absorbing KURUCLOUD, heel-cupping KURUSOLE, and arch-supporting ULTIMATE INSOLES. The result? Shoes that are so comfortable you’ll stop thinking about your feet.
KURUSOLE
Our KURUSOLE helps your foot leverage its natural cushioning system: the heel’s fat pad. Featuring patented technology, …Show More
Our KURUSOLE helps your foot leverage its natural cushioning system: the heel’s fat pad. Featuring patented technology, KURUSOLE cups and provides stability to the heel while allowing it to dynamically flex with each step for long-lasting support.
…Show lessKURUCLOUD
Our customers keep telling us that wearing KURUs feels like walking on clouds. That’s one of the reasons we call it the KURUCLOUD …Show More
Our customers keep telling us that wearing KURUs feels like walking on clouds. That’s one of the reasons we call it the KURUCLOUD midsole. This blend of high-grade EVA foam is inspired by performance running shoes and perfected for Pain Relief Beyond Belief. Enjoy lightweight cushion with plenty of bounce for Earth’s smoothest stride.
This cushioned foundation works hand-in-hand (or in lock-step!) with KURUSOLE, providing a soft landing place for the flexing action that hugs and protects your heels.
…Show lessULTIMATE INSOLE
When you step into a pair of KURUs the first point of contact with your feet are our ULTIMATE INSOLES. Unlike typical shoe inserts for heel pain, our …Show More
When you step into a pair of KURUs the first point of contact with your feet are our ULTIMATE INSOLES. Unlike typical shoe inserts for heel pain, our insoles strategically blend more rigid support with softer sections to support your body and promote foot health.
Even better, we make our ULTIMATE INSOLES with advanced foams that use your own body heat to mold to the shape of your feet over time. Experience custom support for your unique needs as you break in your new KURUs!
…Show less
KURUSOLE
Our KURUSOLE helps your foot leverage its natural cushioning system: the heel’s fat pad. Featuring patented technology, KURUSOLE cups and provides stability to the heel while allowing it to dynamically flex with each step for long-lasting support.
Fine, We’ll Tell You Our Secret
What makes KURU different? Every KURU shoe comes with built-in patented KURUSOLE tech—a foot health game changer.
While other shoes are flat on the inside, KURUSOLE is shaped like your foot to hug and prevent fatigue and pain.
