/ 5 min

Why You Don’t Need Orthotics with KURU

By: KURU Footwear
woman wearing kuru quantum fitness shoes

Key Takeaways

  • Orthotics are inserts placed inside shoes to help restore natural foot movement, balance, and positioning to prevent injuries and degenerative conditions.
  • KURU shoes offer ULTIMATE INSOLES made of space-age foam that shapes to your feet’s natural body heat, providing a completely custom fit, and KURUSOLE technology to help protect and treat your feet by cupping your heels and improving heel strike angles for a silky smooth stride.
  • While orthotics may relieve pain, they may only treat the symptom and not the underlying issue, and custom orthotic inserts can be expensive. KURU shoes provide an alternative that can address the underlying issue and replace the need for orthotics while providing comfort and support.
The Benefits of KURU Shoes for Foot Health and Comfort

The Benefits of KURU Shoes for Foot Health and Comfort

To best explain why KURU shoes do not need orthotics and how they can help you in the same ways, we need to start at the beginning. First, what are orthotics? Orthotics are shaped insoles placed inside shoes with the purpose of restoring natural foot movement. Why would you need inserts in your shoes?

Your foot is the part of your body that absorbs the shock and wear of walking, running, and jumping. And each movement of your feet requires proper balance and positioning to prevent injuries and other degenerative conditions. When things come out of alignment or something is not “landing” right in your stride, it can cause a ripple effect throughout your whole body. Issues may begin at the feet, but then move up to the knees, hips, back, and neck. You can see why a small issue in how your feet and ankles are aligned can become a big problem later one.

Of these problems, there are many degenerative conditions that cause pain which can be treated with orthotics or a change in footwear. Some of these include:

  • Heel spurs
  • Flat feet
  • Plantar fasciitis
  • High foot arches
  • Stress fractures
  • Over-pronation and supination
  • Calluses

Say goodbye to orthotics and discover the ultimate solution for plantar fasciitis with our curated list of the top 10 best shoes for plantar fasciitis.

Compare the best shoes for plantar fasciitis in KURU's curated list here!

“Orthotics are shaped insoles placed inside shoes with the purpose of restoring natural foot movement… each movement of your feet requires proper balance and positioning to prevent injuries and other degenerative conditions.”

Many people prefer the added support and individual comfort provided by custom designed orthotic insoles, but that can become very pricey very quickly. Even those who buy “one-size” orthotics often have to replace them so often through the life of a shoe, that they can be just as (or more) expensive as a custom orthotic insert. That is one of the ways that KURU shoes can save you the trouble of buying addition inserts for our shoes. Our ULTIMATE INSOLES use space-age foams that are shaped by using your feet’s natural body heat. That means every step you take will carry you closer to a completely custom fit. So the need to “order out” for custom orthotics will become a thing of the past.

Orthotics are becoming extremely popular and more common with every passing year. But not everyone is a fan of the pain-relieving shoe inserts. One of the key point arguments against orthotics in general is that you may be treating a “symptom” and not the “sickness”. The “symptom” being pain and the “sickness” being a degenerative disorder in your feet. If your orthotics make you feel better and relieve pain, then great! You should feel better so that you can go about your busy day and not have to stop for issues with your feet. But some experts are concerned that if you cover up the pain and do not address the underlying issue, it might stick around and cause more issues for your later on.

proper shoe fit with kuru
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Proper Shoe Fit: KURU Has You Covered

KURU’s answer is to create a shoe that can provide the comfort that your feet crave while also helping to restore your foot’s natural position. Our KURUSOLE technology is one part of our shoes that can help to protect and treat your feet.

Your heels have a “fat pad” in the beneath your heel bone to help cushion the impact of common activities. If that pad becomes worn down or is flattened, it creates pain and forces your bones to take the brunt of the impact from walking, jumping, etc. The KURUSOLE will cup your heel which allows your fat pad to do its job of protecting your heel. This is especially important if you are suffering from heel spurs or have worn down that pad. Orthotics are not able to cup your heel the same way because the KURU shoes themselves flex to cradle your heels, whereas another shoe with an insert may not be able to create that “flex” needed to move with your foot.

The last aspect of KURU’s shoes that can replace the need for orthotics is the silky smooth stride. We do this with our KURUCLOUD EVA midsole foam. It uses advanced materials to improve heel strike angles, superior shock absorption, and a little bit of a rockered sole design for a silky smooth stride. Whether you decide to choose orthotics or not, the important thing is that you find what fits you best. KURU is a footwear company that has brought relief to thousands of people around the world and can give what some people have called “a new lease of life”! With that kind of support, you can take on the day with a new “spring” in your step and less worry on your mind.

About Us

At KURU, we’re on a mission to help you Heel Better™ with footwear technology designed to relieve foot pain, so you can live a life you love. Since launching our innovative technology in 2008, we’ve received more than 29,000 five-star reviews from thousands of customers who tell us their KURU shoes helped them with conditions (such as plantar fasciitis) and got them back to doing what they love. Explore our women’s and men’s shoes collection for tailored comfort and check out our comparison guide to find the best shoes for plantar fasciitis.

For all media inquiries, please contact us at pr@kurufootwear.com.

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