(516)reviews
FLEX Via
Current Price: $198 CAD Original Price: $198 CADVAT & Duties Included
Truemed Badge HSA/FSA Eligible
91-Day Feel Better Promise

A minimalist lifestyle sneaker that flexes to fit your life.

FLEXible Fit. FLEXible Tech. FLEXible You.

Feel the flex. It’s the wear-everywhere shoe, built with our most flexible outsole and a clean, minimalist aesthetic. FLEX Via flexes to fit your life for the utmost versatility—with any outfit, on every human. Flex away foot pain with effortless roll through, an adjustable fit, and unparalleled heel support.

Quick Facts

KURU Footwear Shoe weight.

Weight

11.5 oz

KURU Footwear Shoe Material.

Materials

Mesh, Rubber

KURU Footwear boot heel-to-toe drop.

Heel to Toe Drop

11mm

KURU Footwear sneakers width

Width

Medium or Wide

KURU Footwear Product Feature.

Flexible Grooves

KURU Footwear Product Feature.

Traditional Tongue

KURU Footwear Product Feature.

Minimalist Design

Best for: Everyday, Walking, Travel

4 colors available: Jet Black-Bright White
Width
Size
Size
How do they fit?
Learn more
Runs Small
True to Size
Runs Long

HSA/FSA eligible with

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Free Shipping*

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Free Exchanges

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Free Returns

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Free Shipping

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Easy Exchanges

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Easy Returns

Wondering if FLEX Via is the right style for you?

Find out which style fits you best. Take our Shoe Finder Quiz.

What Makes KURU Different?

Everything.

KURUCLOUD Upper Shoe
KURUCLOUD Insole of Shoe
KURUCLOUD Sole Shoe
KURUCLOUD Tooling of Shoe

What Makes KURU Different?

1

ULTIMATE INSOLE

KURUCLOUD Insole of Shoe

Not your drugstore insole. These are contoured and built to support your feet like they've known them forever.

What Makes KURU Different?

2

KURUSOLE

KURUCLOUD Sole Shoe

Patented, sculpted support to match your heel's natural shape because that built-in shock absorber deserves backup.

What Makes KURU Different?

3

KURUCLOUD

KURUCLOUD Tooling of Shoe

It's like a shock-absorbing trampoline for your foot (but less bouncy, more wearable).

Loved by Customers Since 2008

  1. 👟 USA Patented heel
  2. 🧠 Engineered for plantar fasciitis, heel & arch support.
  3. 👩‍⚕️ Worn by nurses, retail & service workers.
  4. 💬 Thousands of reviews from pain sufferers like you.

Ready to Start? Take the Shoe Finder QuizIt only takes 60 Seconds.

KURU Footwear

Why Heels Hurt

Every step you take starts with your heels—and it can get painful, fast. Repeated stress on the band of tissue underneath our feet—our plantar fascia—can lead to tightness, inflammation, and micro-tears. This overuse results in the characteristic symptom of plantar fasciitis: heel pain.

Kuru Shoes, Heel Comparison

Welcome to KURU

Real Talk - What even is a KURU?

1. It's a shoe — but with house-made patented tech that flexes with your heel, not against it.

2. It's designed to fix chronic foot pain. No inserts. No gimmicks.

3. It looks like something you want to wear. And your podiatrist would be proud.

4. It works. And we can prove it.

How does a KURU feel?

Firm where it matters, soft where it counts—KURU adapts to your foot for the perfect balance of comfort and support all day long.

6.5
Cushion  Comfort + Support Firm
Theirs
OUR SHOES
New Logo from KURU Footwear
Heel
No specialized heel technology
Patented KURUSOLE heel/hugging tech
Footbed
Flat
Curved
Insole
Thin, low-quality
Dual-density, ergonomic
Arch
Little to no arch support
Superior, arch-molding support
Sole
Minimal cushion
EVA shock-absorbing cushion
Life’s Too Short for Foot Pain

With KURU, every detail — from heel to sole — is built for support where others fall flat. That’s why more than 58,000 people rate us 5 stars.

Plus, with free returns and exchanges during our 45-Day Wear Test, your KURU's always come a risk-free promise. See what real comfort looks like.

New to KURU?

Kuru Footwear Technology
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"The comfort and support of these sneakers are second to none."  

-Charles A.

Review of Kuru Footwear Shoe Object One

Feel the Flex

FLEX Via’s grooved design allows for the most effortless roll through of any sneaker in our lineup. Lightweight, breathable materials make them easy to wear all day.

Review of Kuru Footwear Shoe Object Two

Adjust with Ease

FLEX Via’s traditional tongue design makes it easy to slip in and out and allows for a precise fit on any foot shape.

“I cried tears of joy when I realized I could stand at work again without pain.

FLEX Via

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