Foot Pain Isn’t Inevitable. It’s Just Unsupported.
KURU’s rounded heel support works with your anatomy—not against it—to stop pain at the source.
81% of Americans have experienced foot pain—we're here to change that.
"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."
"Great support through the arch and cushioning to help absorb shock"
"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."
Real Customers.
Real Relief.
“These have been the best shoes for a job that requires being on my feet for 8+ hours per day...plantar fasciitis & ankle pain both are greatly improved by wearing these shoes. I'm about to order my 6th pair. :) ”
“These have been the best shoes for a job that requires being on my feet for 8+ hours per day...plantar fasciitis & ankle pain both are greatly improved by wearing these shoes. I'm about to order my 6th pair. :) ”
KURU Technology: Where Science Meets Real Support
Patented tech flexes with every step to hug your heel, protect your joints, and keep your body aligned.
Lightweight EVA foam adds shock-absorbing cushion so you can walk farther, stand longer, and feel better doing it.
Dual-density foam offers adaptive support and cushioning that helps reduce fatigue, not just mask it.
Let your toes breathe. The wide design reduces pressure on bunions and gives your forefoot space to move naturally.
Patented tech flexes with every step to hug your heel, protect your joints, and keep your body aligned.
Shop Our Most Loved Styles for Heel Relief
Try KURU with Zero Pressure
Sign up for free as a Heel Better™ Rewards Member and get free shipping, 45-day returns, and easy exchanges on every pair.
If they’re not life-changing, send them back. No stress, no catch. We make it easy to try KURU—and even easier to fall in love.
Patented KURUSOLE heel-hugging tech
Flat and unforgiving
Superior, adaptive support
Little to no arch support
Cushioned, ergonomic
Thin, low-quality
Wide, natural fit
Narrow, restrictive fit
Feel the Difference Real Support Makes
Backed by 39,000+ 5-star reviews, KURU is more than hype—it’s heel-first, body-aligned relief you can feel from the very first step. No flat insoles. No flimsy fixes. Just smart, dynamic support where it matters most.
In fact, 72% of customers report pain relief—and 97% feel it in under four weeks**.
So the only thing you’ll be wondering is why you didn’t try KURU sooner.
I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won't be the last pair I buy. Lucky me, there's so many styles to choose from.
This is my second pair. 10 out of 10 recommend. I struggle with plantar fasciitis and these are a life saver. I don't wear any other shoes now.
My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear. Thanks for a great product.
I'm so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.
These shoes provide excellent support and comfort for working out and walking
Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.
I work as a massage therapist and I'm on my feet most of the day, not only do these shoes help with my foot fatigue, they've cut my chronic low back and hip pain significantly, I recommend them to anyone who spends a lot of time on their feet.