58,906 Reviews
Foot Pain Isn’t Inevitable. It’s Just Unsupported.
Feel the science. Ditch the pain.
Feel the science. Ditch the pain.
Flat support fails. KURU fixes it.
Your heels are round. It’s time your shoes understood that.
KURUSOLE, our patented tech, cups your heel instead of crushing it. With every step, it flexes with your movement—protecting your heels, aligning your body, and easing pressure where it hurts most.
It’s not just comfort. It’s relief in motion
Our Shoes
Your Current Shoes
Heel & Footbed
Heel & Footbed
Patented KURUSOLE heel-hugging tech
Heel & Footbed
Flat and unforgiving
Arch
Arch
Superior, adaptive support
Arch
Little to no arch support
Insole
Insole
Cushioned, ergonomic
Insole
Thin, low-quality
Toe Box
Toe Box
Wide, natural fit
Toe Box
Narrow, restrictive fit
Feel the Difference Real Support Makes
Backed by 39,000+ 5-star reviews, KURU is more than hype—it’s heel-first, body-aligned relief you can feel from the very first step. No flat insoles. No flimsy fixes. Just smart, dynamic support where it matters most.
In fact, 72% of customers report pain relief—and 97% feel it in under four weeks**.
So the only thing you’ll be wondering is why you didn’t try KURU sooner.
Shop Our Top Picks for Relief
Shop Shoes for
Women
Shop Shoes for
Men
Best Seller
Best Seller
Best Seller
Try KURU with Zero Pressure
Sign up for free as a Heel Better™ Rewards Member and get free shipping, 45-day returns, and easy exchanges on every pair.
If they’re not life-changing, send them back. No stress, no catch. We make it easy to try KURU—and even easier to fall in love.
Real Customers.
Real Relief.
58,906 Reviews
“These have been the best shoes for a job that requires being on my feet for 8+ hours per day...plantar fasciitis & ankle pain both are greatly improved by wearing these shoes. I'm about to order my 6th pair. :) ”
Doug H.
“These have been the best shoes for a job that requires being on my feet for 8+ hours per day...plantar fasciitis & ankle pain both are greatly improved by wearing these shoes. I'm about to order my 6th pair. :) ”
Doug H.
It’s not you. It’s your shoes.
Your heel absorbs up to 3x your body weight with every step. But most shoes flatten your heels, adding pressure right where it hurts most.
That constant strain? It can lead to morning foot pain, inflammation, plantar fasciitis, and even full-body fatigue.
👣 The X-ray shows the damage—KURU helps stop it at the source.
I struggle with plantar fasciitis and these are a life saver.
This is my second pair. 10 out of 10 recommend. I don't wear any other shoes now.
Nina H.
Supportive and Stylish
I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won't be the last pair I buy. Lucky me, there's so many styles to choose from.
Dani
You have a convert.
My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear. Thanks for a great product.
John G.
Great Workout Shoes!
These shoes provide excellent support and comfort for working out and walking
Carla
So Happy
I'm so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.
Tish C.
Recommended by Spinal Specialist
Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.
Jim R.
Best work shoes
I work as a massage therapist and I'm on my feet most of the day, not only do these shoes help with my foot fatigue, they've cut my chronic low back and hip pain significantly, I recommend them to anyone who spends a lot of time on their feet.
Amy S.