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58,906 Ratings
HSA/FSA Eligible

Naughty Foot Pain, Meet Nice Support

You’ve been good this year. Your old shoes? Not so much. Let KURU fix that.

Don’t Take Santa’s Word for It

"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock"

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."

Today White Logo

FLEX Via

Mist Blue-Apricot

"I'm on my feet for 12 hour shifts. I can't imagine going to work without KURU's on. They have saved me from so much foot pain."

Anne C.

Verified Buyer

"As a fan of the original ATOM, I wanted to try the trail version and these are exactly what I needed! "

Samantha H.

Verified Buyer

"The ATOM Fusion is my favorite athletic style from Kuru, of those I've tried. It is a sturdy sneaker, very comfortable, and visually appealing."

V Rad

Verified Buyer

"This ATOM 2 was comfortable right out of the box. I have a narrower (not narrow) foot and these are perfect. Love the black."

Tricia

Verified Buyer

ATOM

Jet Black-White-Gum

"The ATOMs are a great everyday shoe. I have Plantar Fasciitis and these are the only shoes that don't hurt my feet! The ATOMs are great for an everyday shoe. I have three pairs of ATOMs now. The wide fits my foot great!"

Steph W.

Verified Buyer

ATOM 2

NightBlue-Teal

"The ATOMS 2 are a huge upgrade for my foot health and me not standing in pain. KURU changed my life now I no longer live in foot pain."

Laura S.

Verified Buyer

See all Reviews
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Use Your Pre-Tax Dollars To Invest in Foot Health

Turn your HSA/FSA contributions into lasting foot pain relief with KURU. Learn More →

Shop KURU Best Sellers

Women

Men

Best Seller
Detailed image of FLEX Via in DoveGray-PaleLime

Women's

FLEX Via

$129 $129

Everyday, Walking, Travel

5 Colors, 2 Widths
(1,224)reviews
Best Seller
Detailed image of QUANTUM 2 ElectricGrape in MidnightBlue

Women's

QUANTUM 2

$169 $169

Walking, Premium Cushion, Advanced KURUSOLE

6 Colors, 2 Widths
(1,240)reviews
Best Seller
Detailed image of ATOM 2 in JetBlack-DesertTan

Women's

ATOM 2

$169 $169

Workouts, Everyday, KURUCLOUD+

4 Colors, 2 Widths
(783)reviews

Women's

LOFT

$149 $149

Cozy, Around The House, Indoor/Outdoor Use

4 Colors
(417)reviews

Women's

DRAFT 2

$119 $119

Around The House, Lightweight, Cozy

3 Colors
(189)reviews
Last Chance
Detailed image of FLEX Astra in ChestnutBrown-White

Women's

FLEX Astra

$179 $179

Everyday, Soft Leather, Dress Up or Down

3 Colors
(155)reviews
New
DRAFT Lahti

Women's

DRAFT Lahti

$159 $159

Indoor/Outdoor Use, Cozy, Lightweight

3 Colors
(38)reviews

Women's

QUEST

$189 $189

Light Hiking, Gardening, Ankle Support

2 Colors
(1,454)reviews

Women's

DRAFT Rento

$119 $119

Lightweight, Everyday, Beach

3 Colors
(138)reviews
Unisex
Detail of APOGEE in MistBlue-BrightWhite

Women's

APOGEE

$149 $149

Everyday, Running Errands, Casual

6 Colors
(86)reviews

Women's

FLEX Slip-On

$129 $129

Athleisure, Errands, Everyday

3 Colors
(145)reviews
Best Seller
Last Chance
Detailed image of ATOM 2 in BrightWhite-Indigo

Men's

ATOM 2

$169 $169

Everyday, Workouts, KURUCLOUD+

4 Colors
(282)reviews
New Color
Detailed image of FLEX Via in JetBlack

Men's

FLEX Via

$129 $129

Everyday, Walking, Travel

4 Colors
(436)reviews

Men's

DRAFT 2

$119 $119

Around The House, Lightweight, Cozy

2 Colors
(64)reviews
Best Seller
Detailed image of QUANTUM 2 in JetBlack-SlateGray

Men's

QUANTUM 2

$169 $169

Walking, Premium Cushion, Advanced KURUSOLE

3 Colors, 2 Widths
(810)reviews

Men's

ROAM

$139 $139

Everyday, Versatile Style, Leather

3 Colors
(452)reviews

Men's

LOFT

$149 $149

Cozy, Around The House, Indoor/Outdoor Use

3 Colors
(371)reviews

Men's

QUEST

$189 $189

Light Hiking, Gardening, Ankle Support

2 Colors
(237)reviews
New
DRAFT Lahti

Women's

DRAFT Lahti

$159 $159

Indoor/Outdoor Use, Cozy, Lightweight

3 Colors
(38)reviews

Men's

DRAFT Rento

$119 $119

Lightweight, Everyday, Beach

4 Colors
(97)reviews

Men's

ROAM

$139 $139

Everyday, Versatile Style, Leather

3 Colors
(452)reviews
New
Detail of DRAFT Aalto in Cashew Brown -Sand

Men's

DRAFT Aalto

$169 $169

Office, Casual Wear, Lightweight

2 Colors
(21)reviews
New
Detail of DRAFT Salo in JetBlack

Men's

DRAFT Salo

$159 $159

Office, Casual Wear, Lightweight

2 Colors
(17)reviews
Best Seller
Detailed image of FLEX Via in DoveGray-PaleLime

Women's

FLEX Via

$129 $129

Everyday, Walking, Travel

5 Colors, 2 Widths
(1,224)reviews
Best Seller
Last Chance
Detailed image of ATOM 2 in BrightWhite-Indigo

Men's

ATOM 2

$169 $169

Everyday, Workouts, KURUCLOUD+

4 Colors
(282)reviews
Best Seller
Detailed image of QUANTUM 2 ElectricGrape in MidnightBlue

Women's

QUANTUM 2

$169 $169

Walking, Premium Cushion, Advanced KURUSOLE

6 Colors, 2 Widths
(1,240)reviews
New Color
Detailed image of FLEX Via in JetBlack

Men's

FLEX Via

$129 $129

Everyday, Walking, Travel

4 Colors
(436)reviews
Best Seller
Detailed image of ATOM 2 in JetBlack-DesertTan

Women's

ATOM 2

$169 $169

Workouts, Everyday, KURUCLOUD+

4 Colors, 2 Widths
(783)reviews

Men's

DRAFT 2

$119 $119

Around The House, Lightweight, Cozy

2 Colors
(64)reviews

Women's

LOFT

$149 $149

Cozy, Around The House, Indoor/Outdoor Use

4 Colors
(417)reviews
Best Seller
Detailed image of QUANTUM 2 in JetBlack-SlateGray

Men's

QUANTUM 2

$169 $169

Walking, Premium Cushion, Advanced KURUSOLE

3 Colors, 2 Widths
(810)reviews

Women's

DRAFT 2

$119 $119

Around The House, Lightweight, Cozy

3 Colors
(189)reviews

Men's

ROAM

$139 $139

Everyday, Versatile Style, Leather

3 Colors
(452)reviews
Last Chance
Detailed image of FLEX Astra in ChestnutBrown-White

Women's

FLEX Astra

$179 $179

Everyday, Soft Leather, Dress Up or Down

3 Colors
(155)reviews

Men's

LOFT

$149 $149

Cozy, Around The House, Indoor/Outdoor Use

3 Colors
(371)reviews

What Makes KURU Different?

Everything.

KURUCLOUD Upper Shoe
KURUCLOUD Insole of Shoe
KURUCLOUD Sole Shoe
KURUCLOUD Tooling of Shoe

What Makes KURU Different?

1

ULTIMATE INSOLE

KURUCLOUD Insole of Shoe

Not your drugstore insole. These are contoured and built to support your feet like they’ve known them forever.

What Makes KURU Different?

2

KURUSOLE

KURUCLOUD Sole Shoe

Patented, sculpted support to match your heels natural shape because that built-in shock absorber deserves backup.

What Makes KURU Different?

3

KURUCLOUD

KURUCLOUD Tooling of Shoe

It’s like a shock-absorbing trampoline for your feet (but less bouncy, more wearable).

Kuru Shoes, Heel Comparison
WHY KURU

Mother Nature 🌍
Made Your Heels
Round for a Reason

You weren't born with bad feet. You were just sold bad shoes. That's why we design our shoes to mirror the natural, rounded shape of your heels for unbeatable support and lasting relief with every step.

Our Shoes
Theirs
Heel
Heel

Patented KURUSOLE heel-hugging tech

Heel

No specialized heel technology

Footbed
Footbed

Curved

Footbed

Flat

Insole
Insole

Dual-density, ergonomic

Insole

Thin, low-quality

Arch
Arch

Superior, arch-molding support

Arch

Little to no arch support

Sole
Sole

EVA shock-absorbing cushion

Sole

Minimal cushion

Toe Box
Toe Box

Wide toe box

Toe Box

Medium or narrow toe box

Meet the Next Evolution of Footwear

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