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All FAQs

What Does KURU Mean?

The name KURU was inspired in part by a small southwestern city in Finland. Even the K symbol on our shoes was designed in part to resemble the Finnish flag in honor of our namesake land. When our founder, Bret Rasmussen, visited Kuru, Finland, he was inspired by the people and culture of this city and found he shared their values for hard work, resilience, and commitment to community.

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Woman working out doing high kicks, wearing KURU Footwear's FLUX shoes for alleviating foot pain
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Man showing the detail on the bottom KURU Footwear's FLUX shoes for alleviating foot pain
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