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Collage of three photos featuring detailed shots of KURU models, including one of Bret Rasmussen, Founder and CEO at KURU. Collage of three photos featuring detailed shots of KURU models, including one of Bret Rasmussen, Founder and CEO at KURU.

Our Story

We believe meaningful dreams can become powerful realities. 

What began as a child’s 5th grade shoe sketches (hint: from our Founder and CEO Bret Rasmussen) is now a thriving footwear company that has given tens of thousands of customers life-changing foot pain relief.

Thanks to our team of passionate people and a powerful underlying mission, we’ve grown from launching KURUSOLE, the world’s first dynamic heel-hugging technology, in 2008 to an ever-expanding lineup of pain-relieving footwear that puts your heels first.

More than 1 million pairs and 32,000+ 5-star reviews later, our mission is as certain as ever: to help you Heel Better™ so you can live the life you love. 

KURU’s Core Values

Curious

We Are Curious

Motivated by an intrinsic growth mindset, we ask questions, don’t settle for the status quo, and never stop learning. We itch to know more and dig deeper, so we do our data-driven research, seek feedback, and stay open to new perspectives. This never-ending quest for learning keeps us humble while developing us into masters of our craft.

Imaginative

We Are Imaginative

When we dream, we dream big. Always thinking outside the box, we are invigorated by fresh ideas and finding new solutions for complex problems. We’re innovative and inventive, thoughtful and open-minded. United around a central mission and a genuine care for our customers, we know that imagination is the first step to creating a better future.

Tenacious

We Are Tenacious

We’re driven. We’re enthusiastic. We’re determined—and we never back down from a challenge. We treat obstacles as opportunities and relentlessly persevere through roadblocks. With a bias toward action, we employ a strong work ethic to keep trying until we succeed. We are brave and optimistic, transparent and cooperative. And we always honor one another’s humanity.

We make it count

We Make It Count

Every day, we show up to be our best. We come prepared, engaged, and ready to tackle any challenge that comes our way. We take ownership, own mistakes, and hold ourselves accountable to our team. We’re self-starters who confidently bring our expertise to the table while humbly collaborating with our team to deliver outstanding results.

Smart

We Are Scrappy And Smart

We’re efficient, resourceful problem-solvers. Shrewd with our time and resources, we’re conscientious stewards who do more with less. We practice wisdom with our priorities, working on the right thing at the right time. We take meaningful risks and balance short and long term goals to bring the company’s ultimate vision to life.

Join Us

Welcome to a workplace where we help people Heel Better™.

We want to help people pursue their life’s passion, potential and purpose. And we know it can be hard to chase your dreams when your feet hurt. That's why we’re on a mission to eliminate foot pain around the world, and every shoe we sell brings us closer to that goal. Thousands of people tell us KURU has changed their lives, and these are the stories that keep us moving.

Find great employee perks, fantastic people and a chance to change the world at KURU Footwear Find great employee perks, fantastic people and a chance to change the world at KURU Footwear

Why Work at KURU?

If you want to change the world without taking yourself too seriously, we may just be sole mates. Most people will deal with foot pain of some kind during their life, and we’re here to help! We aim to unleash the joy of movement for our customers so they can live their best lives, and that commitment to being the best extends to what we expect from our team—and what our team can expect from KURU.

Competitive Benefits

Feel empowered and supported when you join our winning team
Feel empowered and supported when you join our winning team
Love What You Do

If you do what you love you’ll never work a day in your life, but that can be as much about the culture and fit as about the career path. We know we’re here on this Earth to do more than sell shoes, and we strive to create an atmosphere where we empower our employees and then get out of their way. You’ll set goals and chase dreams, but we aren’t here to babysit or micromanage the expertise you bring to the table. With a fully stocked kitchen and Nintendo Switch in the break room for MarioKart tournaments, we make it easy to catch your breath and catch up with your colleagues.

Find work-life balance when you join our winning team
Find work-life balance when you join our winning team
Find The Balance

We want you to succeed, and we recognize a healthy work-life balance is a crucial part of the equation. As much excitement as we have for what you achieve in the workplace, we are even more thrilled to see you grow and thrive in your personal life. One example is the KURU Life Goals Sabbatical Program, which allots extra vacation time and even a stipend at 3, 6, and 9 years with the company. So go pursue the things that inspire you, and then come back refreshed and rejuvenated. This mentality extends to managers who are more focused on how you’re doing than when and where you’re doing it.

Join our winning team and receive a comprehensive employee benefits package
Join our winning team and receive a comprehensive employee benefits package
Cover The Bases

Culture is crucial, but as far as brass tacks we go beyond the basics. KURU benefits include medical, dental and vision as well as employer contributions into a Health Savings Account. We offer both group and voluntary life insurance, as well as short and long-term disability. A generous 401K match helps plot a path for your future, while our Employee Assistance Program is here to help you with the obstacles that come up along the way. We don’t work on major holidays and offer a generous PTO allotment each year. Oh, and did we mention free shoes? We load your account with enough KURU Cash for two or three pairs each year on your hire date.

Why Utah?

Home is where the heart is, and the natural beauty of Utah’s beckoning horizons are at the core of KURU.

A Hub To Explore the Great Outdoors

tah is a vast playground for anyone who enjoys the great outdoors. With 15 ski resorts across the state featuring the Greatest Snow on Earth, you can hit the slopes for the best kind of ups and downs. That’s not to mention our five national parks, 44 state parks, nine national monuments, five national forests, and two national recreation areas.All told that’s nearly 23 million acres of public landwith plenty to do from Arches to Zion and everything in between.

Utah is a paradise for those who enjoy the great outdoors Utah is a paradise for those who enjoy the great outdoors
Tech Meca Tech Meca

Utah: ‘Tomorrow’s Tech Mecca’

Business is thriving in Utah, and some of the most rapid growth is happening along the Silicon Slopes. The foothills between Salt Lake City and Provo are packed with big names like Adobe, eBay, Vivint, and more. 

The technology sector in Utah continues to boom, and it shows no signs of slowing. In 2022, there were almost 67,500 tech jobs in Salt Lake City—an increase of 12% from pre-pandemic year 2019—and that number is expected to continue to grow. In 2017, Forbes ranked Salt Lake City as the No. 1 city ready to become “Tomorrow’s Tech Meccas.

Economic Buzz in the Beehive State

All of this growth means your dollar goes further in the Beehive State. Utah ranked No. 1 for “Best Economic Outlook” yet again in 2023 by Rich State Poor States—a spot it has held for 16 consecutive years

Forbes has also recognized Utah consistently as one of the Top 3 States for Business for decades, with six appearances in the No. 1 spot. Utah ranks among the best states for personal income growth, family prosperity, and quality of life.

Utah Train Utah Train
Open Positions

Open Positions

    No Positions Available.

    We appreciate your interest in joining our team! While we don't have any openings available at the moment, keep an eye on our careers page for future career opportunities.

Background Open Positions
Background Open Positions
See what you can expect as part of the KURU Footwear hiring process See what you can expect as part of the KURU Footwear hiring process

Getting To Know You

Clear communication is the cornerstone of our hiring process and internal philosophy. Here is what you can expect after applying for a job with KURU:

We make it easy to connect for our initial screening—a brief interview held over the phone or via video conference before we take the next step. From there we focus on two things: What you can do, and how you do it. You may have separate interviews to discuss your skillset and how your values align with KURU, or those two interviews may be combined depending on your position.

At each step, we treat you the way we would like to be treated, and we will never ask you to complete a project as part of the hiring process without compensating you for your time. We don’t use canned emails to communicate hiring updates, and if we part ways we’ll be upfront and transparent about the reasons.

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