Shop the ATOM Collection
KURU's best-selling line of supportive, pain-relieving shoes
"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."
"Great support through the arch and cushioning to help absorb shock"
"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."
Over 2 Million KURUs Sold
"They definitely have helped my heel pain drastically! I have been able to go for walks again"
"They definitely have helped my heel pain drastically! I have been able to go for walks again"
Shop the ATOM Collection
Our Secret
Our secret sauce? Our patented solution to heel pain relief, KURUSOLE.
Unlike anything else, KURUSOLE’s responsive technology dynamically flexes with each step to hug and protect your heels.
The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy in the most comfortable shoes.
Patented KURUSOLE heel-hugging tech
No specialized heel technology
Curved
Flat
Dual-density, ergonomic
Thin, low-quality
Superior, arch-molding support
Little to no arch support
EVA shock-absorbing cushion
Minimal cushion
Wide toe box
Medium or narrow toe box
The Heelthiest Shoe on Earth
Backed by tens of thousands of 5-star reviews, every KURU shoe features a cutting-edge ergonomic design, uniquely built for pain relief.
No flat insoles. No flimsy inserts. Just the most comfortable shoes for plantar fasciitis with perfect cushion and support in all the right places.
In fact, 72% of KURU customers reported improved pain symptoms**, and of those, 97% saw improvement in less than four weeks.***
That’s what we call Pain Relief Beyond Belief.
How KURU Brings Pain Relief
Patented tech dynamically flexes to hug and protect your heels
Lightweight EVA foam delivers shock-absorbing cushion
Dual-density foam provides superior arch support
A spacious toe box lets your toes wiggle and bunions breathe
Patented tech dynamically flexes to hug and protect your heels
This is my second pair. 10 out of 10 recommend. I struggle with plantar fasciitis and these are a life saver. I don't wear any other shoes now.
Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.
I work as a massage therapist and I'm on my feet most of the day, not only do these shoes help with my foot fatigue, they've cut my chronic low back and hip pain significantly, I recommend them to anyone who spends a lot of time on their feet.
I've been doing security work for eight years and these are by FAR the most comfortable work shoes I have ever worn. I've worn them for three weeks now and I feel as though I could wear them and work another five to seven years and I'm 67 years old. Thanks KURU!
Try a Pair and See For Yourself Why So Many Switch
KURU offers free shipping for Heel Better™ Rewards Members (sign up for free) along with 45-day returns and exchanges*, so you can shop with confidence.