The name KURU was inspired in part by a small southwestern city in Finland. Even the K symbol on our shoes was designed in part to resemble the Finnish flag in honor of our namesake land. When our founder, Bret Rasmussen, visited Kuru, Finland, he was inspired by the people and culture of this city and found he shared their values for hard work, resilience, and commitment to community.
KURU is headquartered in Salt Lake City, UT. All KURU products are sold online at kurufootwear.com.
KURU is a direct-to-consumer business built on meaningful connections with our customers. While we have one showroom location at our headquarters in Salt Lake City, UT, the vast majority of our business is done online at kurufootwear.com.
Welcome to KURU Footwear —Recommended by Health Professionals
We’re glad you’re here (and so are your feet). Your 20% off referral discount awaits.