Designed in Salt Lake City, Utah, USA
Tested by Leading Athletes
Produced by Skilled Craftsmen
Worn by You

What is Kuru?

Kuru [koo-roo] - former city in Finland; known for environmental conservation and water so pure and clean one can drink directly from its streams.

We believe everyone should have the best, off-the-shelf, orthotic quality support in the shoes they purchase. If your foot isn't flat, then your shoe shouldn't be flat. Through advancements in materials technology and efficiencies in manufacturing, we offer the highest quality support for the best value. You don't need to spend $300-500 on custom orthotics. With Kuru, you get this support out-of-the-box. Kuru was founded to offer the World's Most Anatomical Active Footwear.

Our design language is influenced by our Scandinavian namesake-Kuru, Finland. Scandinavian design has influenced our designers to create simple, versatile design that functions in many applications. When you buy Kuru, you're buying a multi-function Active Shoe that performs better. Every detail is harmonized, resulting in breakthrough technology, fit and performance.

By combining our orthopedic quality Midsole Technology with versatile design, our shoes are revolutionizing what a comfort shoe can accomplish. Inspired by our multi-function lifestyle, you won't find a more anatomical, comfortable active shoe.

I am seriously in love with these shoes!!!!! Have had so many compliments. The heel feels like there is an air pocket in it or something, its really easy to leap, and feel cushioned, I almost compare them to my shocks, but with a better style, traction on the bottom, and the climbing material on the toe of the shoe! I love the lightweight feeling as well. I am so a fan!!!!! Beth M.

What is unique about Kuru?

Kuru shoes are built on the World's Most Anatomical Midsole for active footwear. This patent-pending technology is the most ergonomic and anatomically correct active midsole available. Designed to perform under all conditions, this technology will enhance any active pursuit. Whether you're traveling, walking, hiking, or casually strolling across town, Kuru will take you there.

Contact Kuru

You can contact us via:

• Contact Us Form

• Local 801.783.4523
• Toll-Free 877.211.KURU
• Fax 866.804.2545

Joel Addams Photography

Joel Addams, a friend of the company, has taken many of the better photographs used on this site. Joel has traveled the world in search of good light and good subjects, always staying true to his idea of photographic art: the natural world and its cultures are inherently beautiful. Joel’s photographs of Kuru shoes shot on assignment in Morocco (2009) exemplify his style of high color photography. His work has won awards internationally, and he continues to shoot on assignment and also distribute through Aurora Photos, Getty Images, and Corbis. His prints are sold either through galleries or online at JoelAddams.com and capture some of the world’s most beautiful areas and people in the best light.