KURU Footwear Heel-Hugging Tech

Hi there 👋

Welcome to KURU. How can we help you?

66,991 Reviews
Life’s Too Short for Heel Pain

Patented Tech, Proven Pain Relief

Shop Now
Over 3 Million Pairs Sold

"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."

"Great support through the arch and cushioning to help absorb shock"

"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."

Banner background
Banner logo

91-Days to Feel Better. Promise.

Our Goal is to make your life, pain free. If we can't improve your foot pain in 91-Days, return the shoes for a full-refund, no questions asked.

Flat Support Fails. KURU Fixes It.

Your heels are round. It’s time your shoes understood that.

KURUSOLE, our patented tech, cups your heel instead of crushing it. With every step, it flexes with your movement—protecting your heels, aligning your body, and easing pressure where it hurts most.

It’s not just comfort. It’s relief in motion.

Our Shoes
Theirs
Heel
Heel

Patented KURUSOLE heel-hugging tech

Heel

No specialized heel technology

Footbed
Footbed

Curved

Footbed

Flat

Insole
Insole

Dual-density, ergonomic

Insole

Thin, low-quality

Arch
Arch

Superior, arch-molding support

Arch

Little to no arch support

Sole
Sole

EVA shock-absorbing cushion

Sole

Minimal cushion

Toe Box
Toe Box

Wide toe box

Toe Box

Medium or narrow toe box

Feel the Difference Real Support Makes

Woman tying KURU Footwear ATOM Women's Athletic Sneaker in color JetBlack-MistyLilac
Woman tying KURU Footwear ATOM Women's Athletic Sneaker in color JetBlack-MistyLilac

Not Sure Which KURU? Let’s Find Your Fit.

Match Me With Relief →

Our Most Loved Styles for Heel Relief

Explore Top Picks for
Women
Explore Top Picks for
Men
Best Seller
Detailed image of ATOM 2 in NightBlue-Teal

Women's

ATOM 2

$169 $169

Workouts, Walking, Everyday

4 Colors
(1,266)reviews

Unisex

APOGEE

$149 $149

Everyday Casual, Walking, Office

6 Colors
(150)reviews
Best Seller
Detailed image of FLEX Via in DoveGray-PaleLime

Women's

FLEX Via

$129 $129

Walking, Travel, Everyday

4 Colors, 2 Widths
(1,523)reviews
Best Seller
Detailed image of MOMENT in JetBlack-StormGray

Men's

MOMENT

$99 $99

Recovery, Around The House, Everyday

2 Colors
(264)reviews
Best Seller
Detailed image of MOMENT in BrightWhite-Sand

Women's

MOMENT

$99 $99

Recovery, Around The House, Everyday

3 Colors
(740)reviews
Best Seller
Detailed image of ATOM 2 in JetBlack-BrightWhite

Men's

ATOM 2

$169 $169

Workouts, Walking, Everyday

4 Colors, 2 Widths
(483)reviews
New
ROAM 2 Atla

Women's

ROAM 2 Atla

$129 $129

Everyday Casual, Travel, Office

3 Colors
(54)reviews
New
ROAM 2

Unisex

ROAM 2

$149 $149

Everyday Casual, Office, Travel

3 Colors, 2 Widths
(121)reviews
Last Chance
Detail of ATOM Fusion in MistBlue-TwilightPurple

Women's

ATOM Fusion

$159 $159

Training & Gym, All-Day Standing, Walking

4 Colors
(136)reviews
New Color
Detailed image of DRAFT Rento in Greige-Sand

Men's

DRAFT Rento

$119 $119

Travel, Quick Wear, Everyday Casual

4 Colors
(125)reviews
New
Gray athletic shoe with white sole on a white background

Women's

QUANTUM 2 Slip-On

$149 $149

Travel, All-Day Standing, Quick Wear

2 Colors
(39)reviews
Best Seller
Detailed image of FLEX Via in MidnightBlue-BrightWhite

Men's

FLEX Via

$129 $129

Walking, Travel, Everyday

4 Colors
(558)reviews
New Color
LOMA

Women's

LOMA

$149 $149

Office, Everyday Casual, Vacation

4 Colors
(125)reviews

Men's

FLEX Slip-On

$129 $129

Travel, Quick Wear, Everyday Casual

2 Colors
(65)reviews
Best Seller
Detailed image of QUANTUM 2 ElectricGrape in MidnightBlue

Women's

QUANTUM 2

$169 $169

Walking, All-Day Standing, Training & Gym

6 Colors, 2 Widths
(1,434)reviews
New
SURGE

Unisex

SURGE

$169 $169

Walking, Everyday Casual, All-Day Standing

3 Colors
(82)reviews
Last Chance
Detailed image of ROAM in BrightWhite-JetBlack

Women's

ROAM

$139 $139

Office, Everyday Casual, Travel

5 Colors
(1,527)reviews
Best Seller
Detailed image of QUANTUM 2 in IndigoBlue-SlateGray

Men's

QUANTUM 2

$169 $169

Walking, All-Day Standing, Training & Gym

3 Colors, 2 Widths
(934)reviews
A man wearing ROAM Sneakers in New-BrightWhite-JetBlack walking down stairs.
Shop All
Womens
Shop All
Mens
Relief Isn’t a Feature. It’s Built Into Every Layer.

KURU Technology: Where Science Meets Real Support

1
KURUSOLE
2
KURUCLOUD
3
ULTIMATE INSOLE
4
ROOMY TOE BOX
Illustration of a typical sneaker by KURU Footwear and the components that make up its structure.
KURUSOLE

Patented tech flexes with every step to hug your heel, protect your joints, and keep your body aligned.

Loved by Customers Since 2008
66,991 Reviews
I struggle with plantar fasciitis and these are a life saver.

This is my second pair. 10 out of 10 recommend. I don't wear any other shoes now.

Nina H.
You have a convert.

My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear.

Thanks for a great product.

John G.
So Happy

I'm so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.

Tish C.
Great Workout Shoes!

These shoes provide excellent support and comfort for working out and walking

Carla
Recommended by Spinal Specialists

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.
Best work shoes

I work as a massage therapist and I'm on my feet most of the day, not only do these shoes help with my foot fatigue, they've cut my chronic low back and hip pain significantly, I recommend them to anyone who spends a lot of time on their feet.

Amy S.
Supportive and Stylish

I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won't be the last pair I buy. Lucky me, there's so many styles to choose from.

Dan
I struggle with plantar fasciitis and these are a life saver.

This is my second pair. 10 out of 10 recommend. I don't wear any other shoes now.

Nina H.
You have a convert.

My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear.

Thanks for a great product.

John G.
So Happy

I'm so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.

Tish C.
Great Workout Shoes!

These shoes provide excellent support and comfort for working out and walking

Carla
Recommended by Spinal Specialists

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.
Best work shoes

I work as a massage therapist and I'm on my feet most of the day, not only do these shoes help with my foot fatigue, they've cut my chronic low back and hip pain significantly, I recommend them to anyone who spends a lot of time on their feet.

Amy S.
Supportive and Stylish

I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won't be the last pair I buy. Lucky me, there's so many styles to choose from.

Dan

Step Into Relief—and Save While You’re At It.

Save $40
Best Seller Bundle

Best Seller Bundle

Starts at
$233

2 pairs of select bestsellers and 1 pair of socks.

Save $25
Shoes + Socks Bundle

Shoes + Socks Bundle

Starts at
$149

1 pair of shoes and 3 pairs of socks.

Save $40
 Travel Bundle

Travel Bundle

Starts at
$223

1 pair of sneakers, 1 pair of slip-ons, and 1 pair of socks.

All Bundles - Step Into Relief—and Save While You’re At It.
BIGGEST SALE OF THE YEAR
Up to 30% Off Ends In
Days
Hours
Minutes
Seconds