A woman wearing fashionable wide width shoes goes sidewalk shopping.

Comfortable Fashionable Shoes

Engineered with patented KURUMSOLE technology—experience fashion, comfort and support from ankle to heel to arch.

You want to look amazing while sporting your new kicks. The question is: Are they fashionable and comfortable enough? While there are many aspects to consider in getting yourself a new pair of shoes, fashion shouldn’t be out of the equation. This goes the same for comfort. Perfect shoes require a balanced mixture of all these factors. This is what makes them the best comfortable fashionable shoes out there.

With our patented KURUMSOLE technology, you can get the best fashionable walking shoes equipped with utmost comfort. Staying comfortable and being on the go doesn’t have to be challenging with every outfit. KURU’s shoes are stylish enough to pull off for all occasions.

Our fashionable orthopedic shoes are made with high-quality materials that can last for years. You don’t have to worry about wear and tear since KURU values the customers’ needs. We craft and design shoes that you can wear during the most memorable and significant moments of your life.

Experts Guide to Fashionable Shoes

What makes a fashionable shoe?

Fashionable shoes are designed to be jaw-dropping and head-turning. They combine comfort, style, and durability that allow the wearer to elevate their confidence effortlessly. Our dynamic heel cushion serves as not only an added convenience to the owner but also eye candy for the passersby.

KURU aspires to match every shoe with almost all kinds of outfits—from formal to casual. Upgrading your ensembles with KURU shoes will take your fashion to the next level.

Top Selling Shoes

Our Customer Favorites

"Fashionable shoe with a comfortable fit!
I bought this shoe after extensively searching for a supportive shoe that also looked nice. I was not disappointed in either the look or feel of the shoe."
-Jessie H
"Great fit, great shoe!
I love these! I really feel the difference in stability and they feel great on my feet. They do feel a bit chunky and I’d love to see something a little leaner, but I also get that there’s a lot in it. Would love to see some more designs for high arches that appeal to a more fashion conscious person but I do like these ones specifically and have already recommended to family."
-Conner c.

Technology for a Natural Fit, Engineered for Foot Pain Relief

A woman sits near the pool wearing fashionable shoes for bunions. A woman sits near the pool wearing fashionable shoes for bunions.

How To Pair Your Fashionable Shoes With Any Outfit

Fashionable shoes are always a good choice—how here's to make them work with any outfit.

You don’t have to buy hundreds of shoes to match your hundreds of clothes. All you have to do is pull them off confidently with the following tips from our KURU GURUs.

  • Determine the occasion, activity, formality, and season. Sometimes, it’s not simply about the outfit and the shoes but the vibe they emit. You wouldn’t want to wear fashionable hiking shoes to a formal event. Thus, check your calendar and determine the right shoes and outfit for the day.
  • Try a darker shade of shoes for all outfits. A dark-colored shoe never fails. You can pair them with fitness clothes and dresses, among others. All you have to do is find the shape that goes well with most of your clothes.
  • Most fashion gurus will advise against wearing the same texture for your clothes and shoes. They should have different textures for them not to look tacky overall. For instance, leather plus leather isn’t recommended.
  • Buy the essentials, such as sneakers, boots, heels, flats, etc. Keeping them in your shoe rack for various occasions can help you figure out the right shoes for each outfit every single time.
  • Stay confident. No matter what you’re wearing, as long as you express yourself confidently, you can pull off anything. Strut your KURU kicks and treat life like a runway!

Shoe Care Tips

Follow these simple tips to keep your fashionable shoes looking their best for years to come.

Some fashionable shoes, like fashionable boots, can be sensitive to various elements and chemicals. Here are some guidelines for treating your shoes the way they deserve to be treated:

  • Clean the inside as much as the outside. Most shoe owners discount the importance of cleaning the shoes’ interior. If you forget to do this, odors and mold might develop. This is especially true for fashionable nursing shoes.
  • Put each of your shoes in shoe bags. Place them individually so they don’t get dusty on your shoe rack.
  • Make sure to polish leather shoes. Sweat can dry out leather in the long run. This makes polishing a must for certain shoe textures.
  • Dust your shoes regularly. If you don’t, dust may stay on your shoes permanently and get harder to remove.
  • Organize your shoe rack. Do not place your shoes on top of the other. Otherwise, the dirt may transfer to the other shoes, making cleaning them more challenging.

These are some of our tips for giving your shoes a little TLC. However, know that shoes will eventually wear out no matter how much you take care of them.

A woman wearing fashionable orthopedic shoes stands near a snowbank. A woman wearing fashionable orthopedic shoes stands near a snowbank.

Trending Fashionable Shoes & Finding the Best Fit

These shoe trends are all about being fashionable and comfortable, from tennis shoes to boots to sandals.

  • Sneakers: These shoes will never go out of style. No matter what you’re wearing and where you’re going, sneakers will always be your best friend. White sneakers seem to be getting all the hype nowadays, and we say, well-deserved.
  • Tennis shoes: Tennis shoes aren’t just for tennis — they’re also one of the most comfortable pairs you’ll ever own. It doesn’t matter what you’re wearing; tennis shoes will always blend with most outfits.
  • Boots: Nothing says glamorous more than boots. Boots are great for the colder seasons. You can simply wear jeans, a shirt, and a coat, then strap your boots on, and you’re good to go.
  • Strappy Sandals: When sporting more formal outfits, strappy sandals are the cherry on top of your fashion statement. These sandals are head-turners and are great for the glitz and glamor.
  • Leather Shoes: For an avant-garde look, leather shoes are the best pick. They’re elegant, sophisticated, and runway ready. Pick the one that matches your outfit, and you’re good to go.
  • Mules: Most mules are made of anti-slip materials that also let your feet breathe. For a casual yet fabulous event, strut your mules and get ready to receive compliments from your peers.
  • Flats: You can never have too many flats. No matter the season, flats are always good as either an extra pair in case you’re wearing heels or a perfect match for a casual outfit. Either way, flats are heaven-sent.

These are the latest shoe trends you might want to add to your collection. Feel free to explore various pairs that suit your taste.

Why Others Love KURU

See What Our Customers Are Saying About Us

"So Comfortable

I have only had these shoes about a week, but I can tell you I love them! They are so light weight, yet, provide fabulous support to my heels and arches. I suffer with plantar fasciitis and I don’t have to wear orthotics with this shoe! Very comfortable, and the black atom shoe is very fashionable."
-Megan SS

"Fashionable and Comfort

I bought them for my brother. He loves the design which is match on everylook! Actually my brother has plantar fasciitis so he can not wear any kinds of shoes but the ATOM he loves it. I definally buy again! Even My brother lives in Korea but I willing to ship to my brother agian!! He really really loves it!!"

"Best Kuru shoe!

This is have the Quantum, the Atom and the Pivot. Of the three, the Pivot is the lightest, most comfortable and most fashionable. The Atom pushes your feet forward to the toe, the quantum is comfy but clunky. The Pivot is perfection. Wish it were available in better, fun colors. All around 10/10"


Answers to the most frequently asked questions are just a click away.

What shoes are in fashion?

Sneakers, flats, and boots will always be in fashion. However, the most versatile and fashionable shoes that people love are sneakers. KURU offers the best fashionable sneakers that will look amazing with various kinds of clothes. Nonetheless, despite the trends, it’s always good to stay true to your style and remain confident.

Lately, our ULTIMATE INSOLE technology is being sought by our customers who prioritize both comfort and style.

Can I use custom orthotics with KURU shoes?

Due to the anatomical shape of the KURUSOLE, custom orthotics with a rounded heel fit best inside our shoes. If the underside of the custom orthotic (the part that sits on the footbed) is squared off, then it may not fit into our deep heel cup—which is rounded like your foot.

That said, many of our customers tell us the KURUSOLE technology offers better support and stability than they expected, and that they don't need to wear their custom orthotics with KURU shoes.

How is the arch support of KURU shoes?

KURU shoes deliver excellent arch support without the need for thick inserts or expensive, custom orthotics.

Superior arch support starts with our patented KURUSOLE technology, which delivers natural cushioning and dynamically hugs your heel with every step. Every foot is unique, and our ULTIMATE INSOLES adapt to fit your needs by using your own body heat to custom-mold to the shape of your feet over time.

The corrective nature of our superior arch support is designed to neutralize your weight distribution and place your foot in the best anatomical position. This support can take some getting used to. We suggest slowly breaking in your new shoes over the course of 2–3 weeks.

How do I know which shoe to buy? Which is best for me?

The best shoe for you will depend on your unique foot type and the style you’re looking for.

The best shoes for men and women alike offer adequate arch support and cushion. Whether you’re looking for bright blue shoes, dark blue shoes, or white shoes with blue accents, KURUs line of pain-relieving footwear help alleviate foot pain symptoms for all-day comfort.

I just received a pair of your shoes and my feet are sore/hurt after wearing them. Why is that?

Some customers experience tenderness when they first start wearing a new pair of KURUs. That’s ok! Your body may need time to adjust to the new levels of anatomical support you experience with our patented KURUSOLE technology. Our shoes are also designed to mold to your unique foot shape, which takes a bit of a break-in period.

To help mitigate this, we suggest you follow our break-in procedure, including wearing your KURUs for a couple hours per day around the house in the first couple of weeks as they break in and form to your foot.

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A woman wearing KURU ATOM fashionable shoes stretches her legs against the edge of a wall. A woman wearing KURU ATOM fashionable shoes stretches her legs against the edge of a wall.

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A group of women wearing fashionable shoes workout at the gym. A group of women wearing fashionable shoes workout at the gym.

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A group of women wearing fashionable shoes workout at the gym. A group of women wearing fashionable shoes workout at the gym.

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