Support Those Arches
Helps With Heel Pain
Plantar Fasciitis? No Prob.
Warm Day Favorite
FLUX - Men's Sneakers
You don’t need a flux capacitor to discover futuristic footwear: FLUX has arrived.
First, feel fly on your feet with our lightest-ever KURUCLOUD. How? We reinvented the KURUCLOUD manufacturing process to flirt with a fourth state of matter.
Every time we make a pair, high pressure gasses are supercritically infused to create the bounciest bubbles ever. For our super scientists, this kind of alchemy is no big deal. This abundance of bounce means more pounce per ounce in a midsole that lasts longer and keeps you lighter on your feet.
We pulled it off. Motional support can be bought. Our new boo levels up with our tried and true ULTIMATE INSOLES and KURUSOLE. This duo is teamed with a structured heel counter and lace-up design that keeps your heel perfectly seated inside the shoe. This means FLUX moves with you the way your body was meant to.
Second, since your feet are changing throughout the day we made sure your solemate does as well. The star of the show is NOVAKNIT and its sock-like fit. A fit that works even better when you’re barefoot. How? Soft, seamless engineered flex zones keep your feet moving, while extra breathability lets you go with the air flow.
Finally, finesse is in the fine tuning. A computerized process keeps things ultra light and precise. The engineered shape and thickness of NOVAKNIT gives you durability and eliminates hot spots by being seam-free—pleasing your feet with what they need.
FLUX weaves these emerging threads together in the smartest KURU yet. In a world where change is constant, the FLUX that keeps you moving is more than a shoe: it’s a KURU.
Why You'll Love It
WHY YOU’LL LOVE IT
- Engineered - Cutting edge materials and advanced production create a secure, sock-like fit that moves with you throughout your day
- Enhanced - Reimagined KURUCLOUD delivers extra bounce for more resilience
- Eco-friendly - Seamless NOVAKNIT uppers minimize manufacturing waste
- Energetic - Ultralight midsole won’t weigh you down, breathability zones keep air flowing
- Effortless - Easy-pull heel webbing loop and adjustable heel collar for easy on and off
- Easy on your feet - NOVAKNIT upper is a perfect combination of soft and flexible, reducing pressure on almost all common foot problems
- Arch Support - Built-in arch support custom molds to your feet
- Materials - Seamless NOVAKNIT upper, reformulated KURUCLOUD midsole, and a full rubber outsole
- Heel to Toe Drop - 8mm
- Weight - 10.2 oz (289 grams) based on a size 9
- Width - D+
- Origin - Designed with American ingenuity, manufactured with our Asian partners
LOVE YOUR FEET WITH PATENTED PAIN RELIEFUnrivaled innovation gives you magic in every step
Imagine a shoe with the power to make your body feel years younger. It's not a dream: The future of footwear is here. Our patented KURUSOLE makes feet healthier with a special flexing action that hugs the natural cushioning in your heels. Unlike anything else, these hugs cup your heel to handle pain and lessen impacts, letting you skip the hassle of orthotics.
Imagine living unstoppable days, knowing KURU supports you in all the right ways. In a few short weeks, our unparalleled ULTIMATE INSOLES custom mold to your unique foot shape using space-age foams that harness your body heat—promising full-length comfort and whole-body alignment with perfect heel, arch and ankle support.
Imagine a bouncy, energizing ride with every stride. Using premium polymers found in high-end running shoes, our KURUCLOUD midsole delivers endless cushioning to enhance the cupping motion of KURUSOLE—setting the standard for the smoothest stride and a happier life.