What does KURU mean?
KURU is a city in Finland (now part of the town of Ylöjärvi) with incredibly lush nature and forests, popular for outdoor activities such as hiking, swimming and fishing. In fact, this area of Finland is so unadulterated and pure that you can actually drink water directly from the streams.
Kuru, Finland, along with the purity and honesty of Scandinavian design, are the inspiration for our brand.
(Some of you Doctors out there also know that kuru is a prion disease. However, we draw our inspiration from the Finnish city and Scandinavian Design, rather than the medical. :-))