What does KURU mean?
Kuru is a city in Finland (now part of the town of Ylöjärvi) with incredibly lush nature and forests, popular for outdoor activities such as hiking, swimming, and fishing. In fact, this area of Finland is so unadulterated and pure that you can actually drink water directly from the streams.
We strive for the same purity in our design and mobility for better full-body health from the ground up. In fact, the little K symbol on the shoes is also created to look similar to the Finnish flag in tribute to the place we got our name.
(Some of you may also know that kuru is a prion disease. However, we draw our inspiration from the Finnish city and Scandinavian Design. We did NOT name our company after the disorder.)