Heel Pain Relief is Possible
81% of Americans have experienced foot pain—we're here to change that. Experience revolutionary heel protection to fight foot pain at the source.
"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."
"Great support through the arch and cushioning to help absorb shock"
"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."
It’s not you. It’s your shoes.
Your heel absorbs up to 3x your body weight with every step. But most shoes flatten your heels, adding pressure right where it hurts most.
That constant strain? It can lead to morning foot pain, inflammation, plantar fasciitis, and even full-body fatigue.
👣 The X-ray shows the damage—KURU helps stop it at the source.
Flat support fails. KURU fixes it.
Your heels are round. It’s time your shoes understood that.
KURUSOLE, our patented tech, cups your heel instead of crushing it. With every step, it flexes with your movement—protecting your heels, aligning your body, and easing pressure where it hurts most.
It’s not just comfort. It’s relief in motion.
Patented KURUSOLE heel-hugging tech
Flat and unforgiving
Superior, adaptive support
Little to no arch support
Cushioned, ergonomic
Thin, low-quality
Wide, natural fit
Narrow, restrictive fit
Feel the Difference Real Support Makes
Backed by 39,000+ 5-star reviews, KURU is more than hype—it’s heel-first, body-aligned relief you can feel from the very first step. No flat insoles. No flimsy fixes. Just smart, dynamic support where it matters most.
In fact, 72% of customers report pain relief—and 97% feel it in under four weeks**.
So the only thing you’ll be wondering is why you didn’t try KURU sooner.
Popular KURU Styles
Try KURU with Zero Pressure
Sign up for free as a Heel Better™ Rewards Member and get free shipping,45-day returns, and easy exchanges on every pair.
If they’re not life-changing, send them back. No stress, no catch. We make it easy to try KURU—and even easier to fall in love.
