Meet FLEX Via - the Best Sneaker for Plantar Fasciitis
The only shoe brand engineered for optimal heel pain relief.
"KURU’s KURUSOLE tech is a standout feature if plantar fasciitis gives you constant trouble."
"When it comes to shoes for flat feet, KURU is second to none. The brand is backed by podiatrists."
"After a six-mile walk over concrete, asphalt, and through a field, we were pleasantly surprised that our feet stayed completely pain-free."
Customers LOVE the FLEX Via sneaker
"When I developed plantar fasciitis, the first thing the doctor told me to do was find more supportive shoes. I did my research and found KURU 3 years ago. I've been wearing their sneakers, boots, and sandals everyday since."
"When I developed plantar fasciitis, the first thing the doctor told me to do was find more supportive shoes. I did my research and found KURU 3 years ago. I've been wearing their sneakers, boots, and sandals everyday since."
Shop the FLEX Collection
Our Secret
Our secret sauce? Our patented solution to heel pain relief, KURUSOLE.
Unlike anything else, KURUSOLE’s responsive technology dynamically flexes with each step to hug and protect your heels.
The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy in the most comfortable shoes.
Feel Better. Promise.
The shoes are yours for 91-Days, If we can't improve your foot pain in that time. We'll refund you, no questions asked, seriously.
"I started wearing them the day they arrived. Within a week my feet felt better. My pain went from a 10 to a 2."
of customers report pain improvement within 4 weeks
Patented KURUSOLE heel-hugging tech
No specialized heel technology
Curved
Flat
Dual-density, ergonomic
Thin, low-quality
Superior, arch-molding support
Little to no arch support
EVA shock-absorbing cushion
Minimal cushion
Wide toe box
Medium or narrow toe box
Feel the Difference Real Support Makes
Backed by 48,000+ 5-star reviews, KURU is more than hype—it’s heel-first, body-aligned relief you can feel from the very first step. No flat insoles. No flimsy fixes. Just smart, dynamic support where it matters most.
In fact, 72% of customers report pain relief—and 97% feel it in under four weeks**.
So the only thing you’ll be wondering is why you didn’t try KURU sooner.
How KURU Brings Pain Relief
Patented tech dynamically flexes to hug and protect your heels
Lightweight EVA foam delivers shock-absorbing cushion
Dual-density foam provides superior arch support
A spacious toe box lets your toes wiggle and bunions breathe
Patented tech dynamically flexes to hug and protect your heels