KURU FLEX Via women's shoes shown in a landing page banner highlighting comfort and support benefits.

Meet FLEX Via - the Best Sneaker for Plantar Fasciitis

The only shoe brand engineered for optimal heel pain relief.

Shop Now

KURU FLEX Via shoe featured in a mobile landing page banner highlighting comfort and support benefits.

"KURU’s KURUSOLE tech is a standout feature if plantar fasciitis gives you constant trouble."

"When it comes to shoes for flat feet, KURU is second to none. The brand is backed by podiatrists."

"After a six-mile walk over concrete, asphalt, and through a field, we were pleasantly surprised that our feet stayed completely pain-free."

91-Days to Feel Better. Promise.

Our Goal is to make your life, pain free. If we can't improve your foot pain in 91-Days, return the shoes for a full-refund, no questions asked.

Customers LOVE the FLEX Via sneaker

68,064 Reviews

"When I developed plantar fasciitis, the first thing the doctor told me to do was find more supportive shoes. I did my research and found KURU 3 years ago. I've been wearing their sneakers, boots, and sandals everyday since."

Deena L.

"These shoes are like sweat pants for your feet. And they still give me relief from my plantar fasciitis."

Kathleen F.

"So comfortable, no break in needed! Lightweight and feels like walking on air and I absolutely love it! I have bunions & one hammertoe on my left foot and these shoes were absolutely AMAZING!!!! Another plus is that the FLEX Via is a slip-in shoe."

Suzanne L.

"Love these shoes! They are comfortable and look good. Liked them so much, I bought more Kuru shoes!"

Angel S.

"I wear the shoes to walk every day of every week. Of the shoes I have worn during my walks for the past 30 years, these KURUs are as comfortable and functional as any I've had. I would recommend them to anyone that walks often."

Donna H.

"5 stars! This is my 2nd pair to buy. Bought these sneakers for work and love them. I can work all day and my feet do not hurt."

Taron

Deena Lang wearing KURU FLEX Via shoes, featured in a customer review.

Influencer wearing KURU FLEX Via Women's shoes in a lifestyle setting.

Woman wearing KURU FLEX Via Women's shoes in a posed lifestyle shot.

Influencer wearing KURU FLEX Via Women's shoes during a workout.

Woman posing and wearing KURU FLEX Via Women's shoes.

Influencer wearing KURU FLEX Via shoes in a lifestyle setting.

"When I developed plantar fasciitis, the first thing the doctor told me to do was find more supportive shoes. I did my research and found KURU 3 years ago. I've been wearing their sneakers, boots, and sandals everyday since."

Deena L.

"These shoes are like sweat pants for your feet. And they still give me relief from my plantar fasciitis."

Kathleen F.

"So comfortable, no break in needed! Lightweight and feels like walking on air and I absolutely love it! I have bunions & one hammertoe on my left foot and these shoes were absolutely AMAZING!!!! Another plus is that the FLEX Via is a slip-in shoe."

Suzanne L.

"Love these shoes! They are comfortable and look good. Liked them so much, I bought more Kuru shoes!"

Angel S.

"I wear the shoes to walk every day of every week. Of the shoes I have worn during my walks for the past 30 years, these KURUs are as comfortable and functional as any I've had. I would recommend them to anyone that walks often."

Donna H.

"5 stars! This is my 2nd pair to buy. Bought these sneakers for work and love them. I can work all day and my feet do not hurt."

Taron

Shop the FLEX Collection

Shop Shoes for

Women

Shop Shoes for

Men

Best Seller

Women's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

5 Colors, 2 Widths

(1,582)

Women's

FLEX Slip-On

$221 AUD ~~$221 AUD~~

Travel, Quick Wear, Everyday Casual

3 Colors

(214)

Women's

FLEX Astra

$306 AUD ~~$306 AUD~~

Everyday Casual, Office, Quick Wear

3 Colors

(249)

Last Chance

Women's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

5 Colors

(1,582)

Best Seller

Women's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

5 Colors

(1,582)

Shop All

Womens

Best Seller

Men's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

4 Colors

(595)

Men's

FLEX Slip-On

$221 AUD ~~$221 AUD~~

Travel, Quick Wear, Everyday Casual

2 Colors

(69)

Men's

FLEX Slip-On

$221 AUD ~~$221 AUD~~

Travel, Quick Wear, Everyday Casual

2 Colors

(69)

Best Seller

Men's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

4 Colors

(595)

Best Seller

Men's

FLEX Via WIDE

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

2 Widths

(595)

Man showing the detail on the bottom KURU Footwear's FLUX shoes for alleviating foot pain

Shop All

Mens

Best Seller

Women's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

5 Colors, 2 Widths

(1,582)

Best Seller

Men's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

4 Colors

(595)

Women's

FLEX Slip-On

$221 AUD ~~$221 AUD~~

Travel, Quick Wear, Everyday Casual

3 Colors

(214)

Men's

FLEX Slip-On

$221 AUD ~~$221 AUD~~

Travel, Quick Wear, Everyday Casual

2 Colors

(69)

Women's

FLEX Astra

$306 AUD ~~$306 AUD~~

Everyday Casual, Office, Quick Wear

3 Colors

(249)

Men's

FLEX Slip-On

$221 AUD ~~$221 AUD~~

Travel, Quick Wear, Everyday Casual

2 Colors

(69)

Last Chance

Women's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

5 Colors

(1,582)

Best Seller

Men's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

4 Colors

(595)

Best Seller

Women's

FLEX Via

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

5 Colors

(1,582)

Best Seller

Men's

FLEX Via WIDE

$221 AUD ~~$221 AUD~~

Walking, Travel, Everyday

2 Widths

(595)

Shop All

Womens

Shop All

Mens

Our Secret

Our secret sauce? Our patented solution to heel pain relief, KURUSOLE.

Unlike anything else, KURUSOLE’s responsive technology dynamically flexes with each step to hug and protect your heels.

The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy in the most comfortable shoes.

Illustration comparing KURU heel support with KURUSOLE technology versus a flat conventional shoe heel.

Feel Better Promise™

Feel Better. Promise.

The shoes are yours for 91-Days, If we can't improve your foot pain in that time. We'll refund you, no questions asked, seriously.

Learn More

"I started wearing them the day they arrived. Within a week my feet felt better. My pain went from a 10 to a 2."

Raymond T.

95%

of customers report pain improvement within 4 weeks

Our Shoes

Theirs

Heel

Patented KURUSOLE heel-hugging tech

Heel

No specialized heel technology

Footbed

Curved

Footbed

Flat

Insole

Dual-density, ergonomic

Insole

Thin, low-quality

Arch

Superior, arch-molding support

Arch

Little to no arch support

Sole

EVA shock-absorbing cushion

Sole

Minimal cushion

Toe Box

Wide toe box

Toe Box

Medium or narrow toe box

Feel the Difference Real Support Makes

Backed by 48,000+ 5-star reviews, KURU is more than hype—it’s heel-first, body-aligned relief you can feel from the very first step. No flat insoles. No flimsy fixes. Just smart, dynamic support where it matters most.

In fact, 72% of customers report pain relief—and 97% feel it in under four weeks**.

So the only thing you’ll be wondering is why you didn’t try KURU sooner.

Shop Now

Woman tying KURU Footwear ATOM Women's Athletic Sneaker in color JetBlack-MistyLilac

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Shoe For You.

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KURU’S PATENTED HEEL TECHNOLOGY

How KURU Brings Pain Relief

1

KURUSOLE

Patented tech dynamically flexes to hug and protect your heels

2

KURUCLOUD

Lightweight EVA foam delivers shock-absorbing cushion

3

ULTIMATE INSOLE

Dual-density foam provides superior arch support

4

ROOMY TOE BOX

A spacious toe box lets your toes wiggle and bunions breathe

Illustration of a typical sneaker by KURU Footwear and the components that make up its structure.

KURUSOLE

Patented tech dynamically flexes to hug and protect your heels

KURUCLOUD

Lightweight EVA foam delivers shock-absorbing cushion

ULTIMATE INSOLE

Dual-density foam provides superior arch support

ROOMY TOE BOX

A spacious toe box lets your toes wiggle and bunions breathe

FAQs

While our shoes are not currently considered orthopedic by a medical standard, we have received thousands of positive reviews from customers who say their KURU shoes with good arch support helped reduce or eliminate their pain—from plantar fasciitis to bunions.

Each of our shoes feature a wide toe box, superior arch support, shock absorption and patented heel technology, engineered for pain relief.
KURU offers a 'No-Hassle' policy to ensure you get the perfect KURU fit with free shipping for Heel Better™ Rewards Members (sign up for free), and 45-day free exchanges and returns in the US and Canada. Please note our Clearance or Last Chance items are considered Final Sale and are non-returnable.
To learn more, please visit the KURU Return Policy page.
Some customers experience tenderness when they first start wearing a new pair of KURUs. That’s ok! We suggest you follow our break-in procedure, including wearing your KURUs for a couple hours per day around the house in the first couple of weeks as they break in and form to your foot.
Your body may need time to adjust to the new levels of anatomical support you experience with our patented KURUSOLE technology. Our comfortable shoes are also designed to mold to your unique foot shape for the perfect fit, which takes a bit of a break-in period.

Meet FLEX Via - the Best Sneaker for Plantar Fasciitis

91-Days to Feel Better. Promise.

Customers LOVE the FLEX Via sneaker

Shop the FLEX Collection

Our Secret

Feel Better. Promise.

Feel the Difference Real Support Makes

Discover the Perfect Shoe For You.

How KURU Brings Pain Relief

FAQs

Are KURU shoes considered orthopedic shoes?

What is KURU's shipping, return and exchange policy?

Is there a break-in period with KURU shoes?

Discover the Perfect
Shoe For You.