What on Earth is ONNI

ONNI — Finnish for luck, happiness, fortune, bliss, awesomeness. Surpassing the mediocre. Showing the world how life is supposed to be.

ONNI embodies KURU's essential spirit, our core values of exploration and empowerment. Unlocking the power of the unseen.

Find your ONNI and follow it.


Chad's ONNI

We asked Chad, the creative guru behind the ONNI video, a few questions:

How did you get interested in graphic design/art?
In high school I took a Graphic Design and Commercial Art course . . . three years in a row.

How did you get your start?
My aunt gave me a learn to draw book when I was 8.

What are typical challenges in a work day?
Forgetting to bring my Macbook's power adapter to work
Sore wrists from too many high fives with the team
Finding 1001 creative ways to shoot the same shoe

What makes you happy in general?
Pizza, motorcycles, sunshine, back rubs

What makes you happy at work?
Eating lunch. Doing what I love every day. Pursuing my passion

this is #myonni

Tell us what makes you happy. Share your story with us for a chance to win free KURU shoes.

  • Take a picture or make a video that shows what makes you happy.
  • Share your video/picture with us on Facebook, Instagram or Twitter by tagging us and using the hashtag #myonni.
  • We'll select three winners — the 3rd and 2nd Place winners will each receive a free pair of shoes, and the Grand Prize winner will win an Ultimate KURU Bundle of three pairs of shoes. Winners announced June 27th.