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From the crossroads of the West

Located in Salt Lake City, KURU is a small local brand inspired by the active lifestyle that we get to live. Wether we are skiing, rock climbing, mountain biking or drinking in the natural vistas, we always look for inspiration to create naturally superior shoes. We help our customers pursue their own active lifestyle. Our unique comfort technologies that help them do more and be more fit to feel good.

Proudly Independent

We got our start when our founder, Bret, won the $40,000 grand prize in a Utah state wide business planning competition. That prize, along with a round of seed financing and a lot of bootstrapping has brought KURU to where we are today. Our customer's passion and commitment has allowed us to grow organically ever since.Their passion and commitment has allowed us to grow organically ever since.

Exclusive Innovative Technology

We went to some of the brightest minds to develop the patent-pending KURUSOLE technology that literally adapts shape to each unique heel shape. This smart, scientifically sound heel hugging technology delivers a biomechanically superior shoe that works with the body's natural motion. What results is phenomenal mobility that helps avoid health issues.

Silicon Slopes

Nicknamed “Silicon Slopes”, Salt Lake City is at the center of a burgeoning technology scene of some of the hottest technology companies. This gives access to amazing talent in technology, e-commerce and online marketing.

See some of the hottest silicon slopes tech companies.