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About our Market/Industry
Virtually all shoe brands are distributed through brick-and-mortar retail channels. KURU is different. We leverage the power of the internet with a direct-to-consumer distribution model.
Shoe Industry Categories
The three major product categories in the shoe industry include:
Approximately 30% of footwear sales. This includes basketball, running, hiking and active footwear categories.
Casual Dress Shoes
About 40% of the market. For men this category includes dress shoes, Oxfords, monk-straps, sandals and slip-ons; for women this category includes high heels, mules, slingbacks, sandals and ballet flats.
Represent the remaining 30%. This category includes children's shoes, specialty shoes such as dance shoes, slippers and orthopedic shoes.
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